Responsibilities

• Serve as the primary day-to-day partner for multiple Cactus media clients; Building strong relationships with clients and developing a deep understanding of their business and media needs
• Collaborate closely with Account, Creative, and Strategy teams to deliver innovative and inspiring recommendations, and to ensure work across all functions is strategically aligned and on-brief
• Work with internal Subject Matter Expert teams to develop strategic media recommendations, including both traditional and digital tactics, that are built to achieve client-specific business goals
• Translate media recommendations into digestible decks and lead the presentation of media plans to clients
• Develop measurement plans for all paid media campaigns. Build and present concise result decks post-campaign, highlighting key learnings and implications for future campaigns
• Oversee implementation of media campaigns - including the negotiation of buys, delivery of creative specs, creative trafficking, campaign QA, and budget stewardship (i.e. pacing, reconciliation, and invoice approval)
• Grow and develop all members of the paid media team, motivating them to set inspiring goals, achieve exceptional results and grow as both people and professionals
• Contribute positively to the Cactus agency culture and operate as an example of Cactus’ core values: Passion, Collaboration, Tenacity, Respect, Courage, Critical Thought, Well-Being, and Belonging
• Stay up to date with emerging trends and identify areas of opportunity for both Cactus and our clients

Requirements

• 7+ years in media planning and management within an Advertising or Media Agency
• 2+ year in a Supervisor or equivalent role
• An exceptional grasp on media planning and performance analysis across all media, both digital and traditional
• Outstanding written and verbal communications skills
• Strong project management and performance management skills
• Detail-oriented, very organized, able to multitask, and work well under pressure
• Experience working across a variety of media objectives, ranging from brand awareness and affinity to performance/DR-focused efforts
• Experience managing significant media budgets (over $1,000,000+)
• Experience working within digital ad and analytics platforms: Google Analytics, Google Ads, Meta Ads, Programmatic DSPs (e.g. Trade Desk, Basis, DV360, etc.), and Ad Servers (e.g. Google Campaign Manager, Sizmek, Flashtalking, etc.)
• Experience with research resources such as Kantar, MRI and Resonate or other planning tools

Preferred

• PREFERRED: Experience buying linear TV & radio
• PREFERRED: Experience with e-commerce media
• PREFERRED: Experience working with advanced analytics solutions such as MTA, MMM, and universal R/F measurement