Responsibilities

• Lead integrated channel strategy, planning, and execution for Public Affairs priorities across Meta’s owned and off-platform channels
• Develop media strategies and plans grounded in clear objectives, audience, and marketplace insights to deliver measurable outcomes
• Cross-functionally lead the team to provide thought leadership and strategic analysis to shape go-to-market media and measurement approaches
• Define clear media briefs, including campaign parameters, audience and channel strategies, and testing/learning agendas
• Leverage quantitative and qualitative insights, measurement models, and programmatic buying to develop, execute, and optimize media strategies
• Maintain and integrate an understanding of the evolving media landscape, audience insights, competitive activities, and emerging platforms
• Analyze performance, historical learnings, and business needs to distill actionable insights and optimization strategies
• Partner across Global Media, Marketing, Decision Science, Market Insights, Creative, Communications, MarTech, and Agency teams to deliver integrated, high-impact work and advance capabilities
• Enable connections between cross-functional teams and lead communications on media priorities to internal teams, agencies, and marketing leadership
• Serve as a domain expert, incorporating industry insights, trends, and best practices

Requirements

• 10+ years of managing large-scale consumer and/or public affairs campaigns within an agency or client organization
• Demonstrated experience in influencing and aligning cross-functional stakeholders to drive timely decisions and execution against shared goals
• Experience using media measurement and analytics to translate data into compelling strategies, perspectives, and optimizations
• Demonstrated track record of leading campaign strategy development and translating strategy into actionable, data-driven plans that improve measurable return on investment
• Experience in planning and executing integrated, multi-channel strategies and plans, including digital, programmatic, and social media
• Experience presenting to executive stakeholders and leadership teams, with a focus on clear, concise communication
• Experience navigating evolving priorities by defining structure, clarifying goals, and driving execution in environments with limited precedent

Preferred

• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Background in policy, public affairs, or highly regulated/sensitive cause-based marketing campaigns
• Experience leading media strategy across multiple regions (US, EMEA, LATAM, APAC)
• Experience collaborating with data science/analytics teams to shape measurement plans, learning agendas, and advanced testing frameworks (e.g., A/B testing)
• Experience working closely with creative teams to integrate creative ideas with media strategy and channel selections