Media Strategy Associate

USA (Remote)

Salary Not AvailableIntern/New Grad2+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-channel media strategy support and project coordination for enterprise clients, focusing on timely planning, reporting, and partner communications.

  • Own cross-campaign coordination and timely updates to partners and internal teams.
  • Must-have: 1-2 years in media planning/strategy with complex or enterprise clients.
  • Standout: Retail media ecosystem exposure and experience with third-party planning tools and AI-enhanced insights.

Job Description

Responsibilities

  • Assists with multiple concurrent projects and campaigns, ranging from smaller tactical assignments to activating complex, integrated campaigns.
  • Coordinates, activates and communicates relevant project information to the Media Ops team to ensure that the outcome addresses the partner’s business requirements.
  • Supports projects by managing timelines, sharing campaign reporting, and working collaboratively to meet partner deliverables.
  • Assists in proofing and compiling materials for internal and partner meetings.
  • Updates and manages internal and partner facing communications to share progress and challenges in a timely and succinct way.
  • Facilitates workflows, deadlines, and deliverables among C&C team and vendors.
  • Maintain budget tracking documentation for multiple campaigns or initiatives
  • Support media finance processes by pulling actuals for prior month or quarter and consolidating planned totals for future months
  • Assist in RFP process by drafting and sending RFPs, reviewing responses and summarizing plans for clients
  • Manages projects with grace and humility, ensuring all stays on point, on budget, and on time.

Requirements

  • 1-2 years of experience in media planning or strategy, performance marketing, or media buying.
  • Proven experience working on a complex or enterprise client
  • Prior experience in part of the retail media ecosystem, Walmart (WMC & Scintilla), Sam’s Club (MAP), Target (Roundel), Albertsons, Programmatic (TTD, StackAdapt), Social (Meta, TikTok), Google or Amazon. Additional retailers, traditional media experience, and eComm understanding are a plus.
  • Understanding of media planning fundamentals. Prior experience with third party planning tools (GWI, Nielsen, Comscore, Resonate) a plus.
  • Familiarity with media measurement approaches such as Marketing Mix Modeling, Multi-Touch Attribution, brand lift studies, or incrementality testing.
  • Proven track record sending RFPs to media vendors to develop holistic media plans, based on an overarching client strategy.
  • Experience working with both self service and managed service media campaigns.
  • Strong data literacy — able to interpret performance trends, work with analytics partners, and translate data into clear strategic insights.
  • Excellent communication and storytelling skills — both written and verbal — with an ability to influence internal teams and client stakeholders.
  • Exceptional project management skills and attention to detail, experience working with project management software (Asana, Monday.com, Trello).
  • Experience leveraging AI tools (ChatGPT, Claude, Gemini, Perplexity) to enhance productivity and data insight clarity.
  • Adept at building strong relationships with internal teams, clients and other partners.
  • Bachelor’s degree in Marketing, Business, Finance, or a quantitative/analytical field (e.g. Economics, Statistics, Data Science, STEM); an advanced degree is a plus.

Preferred

  • Past experience in consumer brands is a plus, especially with emerging brands.
  • Experience leveraging AI tools (ChatGPT, Claude, Gemini, Perplexity) to enhance productivity and data insight clarity.
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Craft & Commerce

Craft & Commerce is an integrated media agency, purpose-built to serve as a nimble, strategic partner to marketing teams in navigating our rapidly evolving media landscape. We fuse leading-edge performance marketing capabilities with a holistic view of channels, bring clarity to measurement and attribution across the funnel, and deliver scalable, ad-driven growth.Our senior leadership has sat on the client’s side of the table, contextualizing media through the lens of business objectives, setting and owning media-supported goals, hiring and firing agencies, adapting to evolving priorities, representing strategy and results to C-suite and board stakeholders, and more. We created C&C to bring that marketer’s mentality to today’s dynamic media landscape.

Founded in 2015
New York, New York, USA
31 employees (14 in marketing)

Traffic Signals

Monthly Visitors
4.9K
Traffic Source Mix
Search
27.8%
Direct
32%
Referral
27.1%
Social
11.8%
Paid
1.2%

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
13 (42% of company)