Media Strategy Associate

USA (Remote)

$84K/yr - $108K/yr (Est.)Intern/New Grad2+ years expFull time

Posted 5 months ago

Job Summary

This role focuses on coordinating multi-project campaigns, timelines, and communications within the Media Ops and C&C teams. It requires experience in media planning, RFPs, and data-driven insights, with an emphasis on collaboration and budget tracking. The candidate should be skilled at project management and relationship-building across internal teams and partners.

Job Description

Responsibilities

  • Assists with multiple concurrent projects and campaigns, ranging from smaller tactical assignments to activating complex, integrated campaigns.
  • Coordinates, activates and communicates relevant project information to the Media Ops team to ensure that the outcome addresses the partner’s business requirements.
  • Supports projects by managing timelines, sharing campaign reporting, and working collaboratively to meet partner deliverables.
  • Assists in proofing and compiling materials for internal and partner meetings.
  • Updates and manages internal and partner facing communications to share progress and challenges in a timely and succinct way.
  • Facilitates workflows, deadlines, and deliverables among C&C team and vendors.
  • Maintain budget tracking documentation for multiple campaigns or initiatives
  • Support media finance processes by pulling actuals for prior month or quarter and consolidating planned totals for future months
  • Assist in RFP process by drafting and sending RFPs, reviewing responses and summarizing plans for clients
  • Manages projects with grace and humility, ensuring all stays on point, on budget, and on time.

Requirements

  • 1-2 years of experience in media planning or strategy, performance marketing, or media buying.
  • Proven experience working on a complex or enterprise client
  • Prior experience in part of the retail media ecosystem, Walmart (WMC & Scintilla), Sam’s Club (MAP), Target (Roundel), Albertsons, Programmatic (TTD, StackAdapt), Social (Meta, TikTok), Google or Amazon. Additional retailers, traditional media experience, and eComm understanding are a plus.
  • Understanding of media planning fundamentals. Prior experience with third party planning tools (GWI, Nielsen, Comscore, Resonate) a plus.
  • Familiarity with media measurement approaches such as Marketing Mix Modeling, Multi-Touch Attribution, brand lift studies, or incrementality testing.
  • Proven track record sending RFPs to media vendors to develop holistic media plans, based on an overarching client strategy.
  • Experience working with both self service and managed service media campaigns.
  • Strong data literacy — able to interpret performance trends, work with analytics partners, and translate data into clear strategic insights.
  • Excellent communication and storytelling skills — both written and verbal — with an ability to influence internal teams and client stakeholders.
  • Exceptional project management skills and attention to detail, experience working with project management software (Asana, Monday.com, Trello).

Preferred

  • Past experience in consumer brands is a plus, especially with emerging brands.
  • An advanced degree is a plus.
Craft & Commerce logo

Craft & Commerce

Craft & Commerce is an integrated media agency, purpose-built to serve as a nimble, strategic partner to marketing teams in navigating our rapidly evolving media landscape. We fuse leading-edge performance marketing capabilities with a holistic view of channels, bring clarity to measurement and attribution across the funnel, and deliver scalable, ad-driven growth.Our senior leadership has sat on the client’s side of the table, contextualizing media through the lens of business objectives, setting and owning media-supported goals, hiring and firing agencies, adapting to evolving priorities, representing strategy and results to C-suite and board stakeholders, and more. We created C&C to bring that marketer’s mentality to today’s dynamic media landscape.

Founded in 2015
New York, New York, USA
31 employees (14 in marketing)

Salaries

SalaryGuide estimate

$84K/yr – $108K/yr

Modelled from 10 comparable roles.

See all Craft & Commerce salaries

Traffic Signals

Monthly Visitors
4.9K
Traffic Source Mix
Search
27.8%
Direct
32%
Referral
27.1%
Social
11.8%
Paid
1.2%

Headcount Trend

Current headcount: ~31
Craft & Commerce logo

Media Strategy Associate

Craft & Commerce · USA · Remote