MEDIA STRATEGIST (University of Hawaii - Sports Focused) - KHNL

Honolulu, HI (On-site)

$50K/yr – $60K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own UH media sponsorship delivery and client success, coordinating multi‑platform campaigns and communicating clear campaign value through proactive planning, performance recaps, and cross‑functional collaboration.

  • Own sponsorship delivery across UH sports programming and Hawaiʻi News Now inventory, bridging broadcast and digital assets.
  • Collaborate with sales, marketing, production, and traffic to ensure campaigns are built and executed accurately.
  • Support proposals, plans, and presentations that align advertiser objectives with UH opportunities and measure campaign value.

Job Description

Responsibilities

  • Oversee deliverables of media sponsorships, spot advertising, and digital advertising tied to UH sports programming and related Hawaiʻi News Now inventory.
  • Assist account executives with conducting client success meetings that retain and grow UH sponsor partnerships.
  • Deliver on custom sponsorship programs that may include on-air, digital, and promotional/branding elements (as available), and clearly communicate campaign value and execution.
  • Maintain excellent client relationships through proactive communication, campaign follow-up, and performance recaps (as available).
  • Assist in the creation of proposals, media plans, and presentations that align UH sports opportunities with advertiser objectives.
  • Collaborate with internal partners (sales leadership, marketing, digital, production, traffic, creative) to ensure campaigns are built and executed correctly.

Requirements

  • 2+ years of B2B sales experience preferred; media sales and/or sports sponsorship sales strongly preferred.
  • Strong communication, presentation, and negotiation skills.
  • Ability to understand multi-platform solutions (broadcast + digital) and explain campaign strategy clearly.
  • Highly organized with strong follow-through, attention to detail, and ability to manage multiple deadlines.
  • Proficiency with Microsoft Office/Google Workspace; comfort using CRM tools.
  • Familiarity with Hawaiʻi’s business community and key categories (tourism, retail, auto, financial, healthcare, telecom, etc.).
  • Understanding of sports calendar-driven selling and seasonal pacing.

Preferred

    Benefits

    • Comprehensive Medical(Rx), Dental, and Vision Coverage
    • Health Savings Account with Company contributions
    • Flexible Spending Account
    • Employer-paid life and disability benefits
    • Paid parental leave benefits
    • Adoption and Surrogacy Benefits
    • 401(k) Plan, including matching and profit-sharing contributions
    • Employee Assistance Program
    • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
    • Paid Time Off, including Relocation PTO
    • Focus on Caring
    Gray Media logo

    Gray Media

    3.3 Glassdoor

    Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.

    USA
    2.1K employees (1,159 in marketing)
    56% recommend to a friend
    65% CEO approval

    Traffic Signals

    Monthly Visitors
    335.6K
    Traffic Source Mix
    Search
    10.9%
    Direct
    63.3%
    Referral
    25.1%
    Social
    0.7%
    Paid
    0%

    Headcount Trend

    Current headcount: ~2.1K

    Marketing Team

    Marketing Team Size
    978 (46% of company)
    Marketing Roles Posted (Last 30 Days)
    2

    Funding

    Total Funding
    $2.4B
    Last Raise
    $250M
    Post IPO Debt, 3 months ago

    Funding History

    • Dec 2025
      Post IPO Debt • $250M
    • Jul 2025
      Post IPO Debt • $900M
    • May 2024
      Post IPO Debt • $1.3B

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