Media Strategist, Paid Media Planning

Oakland, CA (Hybrid)

$68K/yr – $83K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end cross-channel media planning and execution to deliver direct response, awareness, persuasion, and advocacy for multiple clients, while tightly managing budgets and delivering client-ready insights.

  • Own media strategy: translate client goals into KPIs and channel plans that guide campaigns.
  • Operate day-to-day execution: control budgets, pacing, vendor relationships, and performance reporting.
  • Collaborate with buyers, strategists, designers, and analysts to shape creative ideas, audiences, and testing designs.

Job Description

Responsibilities

  • Develop media plans and recommendations for a range of assigned clients by translating their strategic visions into media objectives to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy.
  • Oversee day-to-day execution of media campaigns including managing budgets and pacing, working with team members and external vendors to optimize campaigns, and generating client-facing insights and recommendations.
  • Participate in client-facing interactions to deliver media strategies and provide clients with the context to understand how your tactical media plans will achieve their business objectives and how ongoing campaigns are performing
  • Work collaboratively with other internal or external teams, including media buyers, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs.
  • Keep us up to date with the latest digital media trends by maintaining relationships with media partners and engaging in media R&D projects

Requirements

  • 2-4 years experience in cross-channel media planning, with a focus on digital media
  • Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs, and a record of managing large scale, multi-channel media campaigns that delivered on those goals.
  • Understanding of digital and/or traditional media strategy, planning, campaign management, and analysis reporting, and the tools and platforms used
  • Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals.
  • Exceptional attention to detail, especially with regards to budgeting, pacing and spend tracking, managing vendor relationships and paperwork, and reporting.
  • Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required.
  • A shared passion and curiosity for delivering change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress.
  • A testing evangelist - no result is ever a problem as long as we can learn and improve in future.
  • Humble in victory, constructive in defeat. We champion and expect empathy, communication, collaboration, and respect.

    Benefits

    • Unlimited time-off (inclusive of sick, personal, and vacation days)
    • $1,000 annually in professional development funds
    • Competitive health, dental, and vision insurance
    • Flexible and health savings accounts
    • 401K & employer match
    • Generous paid holiday schedule
    • 12-week fully-paid parental leave for all parents-to-be
    • Short-term and long-term disability insurance
    • Pre-tax commuter benefits
    • Remote work flexibility
    Blue State logo

    Blue State

    We believe there’s no force more powerful than people taking collective action on the things they care about. When an organization wants to mobilize people around a common purpose, they come to us. We don’t pretend to have all the answers, but we know where to find them: in people. We listen, learn, and uncover new insights that often surprise us and our clients — and move us toward better results. Blue State got its start on the campaign trail, pioneering the use of digital to open up the democratic process. Our new approach caught on, and we set out to do more good: raising millions more for nonprofits, shaping legislation and public opinion, and connecting consumers with brands. While our approach is continually evolving, our ethos has never changed:Make good trouble.When the status quo stands in the way of progress, we challenge it.Be curious.We ask the tough questions and let the data lead to answers.Put people first.We let the user drive the program, not the other way around.Drive real change.We obsess over outcomes and actions.If you need it, build it.We make stuff that empowers people to act on the things they care about.Walk the walk.Progress starts with us: our diversity, inclusion, and commitment to values over profits.

    Founded in 2004
    Brooklyn, New York, USA
    174 employees (52 in marketing)

    Traffic Signals

    Monthly Visitors
    11.7K
    Monthly Google Ads Budget
    $715
    Traffic Source Mix
    Search
    32.4%
    Direct
    49.3%
    Referral
    9.4%
    Social
    7.5%
    Paid
    1.2%

    Headcount Trend

    Current headcount: ~174

    Marketing Team

    Marketing Team Size
    36 (21% of company)
    Marketing Roles Posted (Last 30 Days)
    3

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