Responsibilities

• Develop paid media strategy grounded in each client's business goals, audience, and the competitive landscape
• Provide clear strategic recommendations with the rationale to back them up
• Build and present media plans across the full mix: paid social, paid search and shopping, programmatic and streaming/CTV, retail media, direct partnerships, and traditional buys
• Execute directly on the channels outside search, social, and programmatic, including direct partnerships and traditional buys
• Partner with Backbone's internal execution teams on search, social, and programmatic, handing off clear direction and keeping the work on strategy and on pace
• Turn campaign performance data into insight and a point of view, not just a report, and recommend the tactical changes to act on it
• Steward the overall plan: pacing and day-to-day changes
• Own client and vendor relationships with confidence
• Manage, track, and balance client budgets and cash on hand
• Keep communication clear and actionable across internal teams: analytics, social, SEM, finance, and others

Requirements

• 2 to 5 years of relevant paid media experience
• Agency or client-side marketing experience preferred
• Bachelor's degree or equivalent experience
• Develop paid media strategy independently, and know when to pull in the team and the resources around you
• Execute directly on channels outside search, social, and programmatic, such as direct partnerships and traditional buys, including negotiating and managing those buys
• Hands-on execution experience in search, social, or programmatic is a highly preferred
• Strong quantitative and analytical skills
• Comfortable reading and interpreting campaign performance in reporting tools and communicating those results to clients
• Proactive use of AI tools, with sound judgment about what to delegate to them and what not to
• Strong written and verbal communication with peers, clients, and partners

Preferred

• Knowledgeable across digital and traditional media: paid social, SEM, SEO, social media management, mobile, out-of-home, TV, print, and more
• Experience with Amazon Marketing Services and Amazon DSP
• Basic understanding of public relations, community management, and affiliate marketing
• You get Backbone's core values
• You have a favorite professional climber, runner, skier, snowboarder, surfer, or the like
• Your ideal weekend involves being outside
• A sense of humor

Benefits

• health, dental, vision, and 401K.