Senior Manager, Media Strategy (Remote)
Monks
Nashville, TN (Remote)
$75K/yr - $85K/yrAgencyFull-timeSenior level3+ years exp.
2 days ago
Media Specialist, Integrated Media Planning
New York, USA (Hybrid)
$78K/yr – $102K/yrMid Level1+ years expFull time
Posted 4 months ago
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Job Summary
Drive cross-channel paid media planning for seasonal campaigns, coordinating data-driven plans and execution.
- Own plan summary across teams and drive plan execution.
- Strong cross-channel paid media planning across CTV, OLV, Social, and Programmatic.
- Translate market insights into actionable media strategies.
Job Description
Responsibilities
- Participate in seasonal brand briefing and extract focus areas for Paid Media campaigns.
- Assist VS & PINK Integrated Media Planning Manager by driving full-funnel media planning across Paid Media channels based on data-driven campaign learnings.
- Participate in cross-channel discussions during seasonal campaign planning.
- Own plan summary compilation across teams and lead actualization of those plans.
- Assist with analysis of market data and insights to inform media planning.
- Collaborate closely with internal channel teams, including CTV, OLV, Social, Programmatic, Digital Partnerships, Audio, OOH, Paid Search and Affiliate during tactical media planning.
- Support media campaign measurement including ingoing inputs for setup, monitoring performance in flight, and compiling actionable insights for future campaigns.
- Stay current on marketing and media trends and partners, as well as channel and platform best practices, to inform campaign planning and identify high ROI opportunities.
Requirements
- Bachelor’s degree in Marketing or related field
- 1-3 years of experience in digital marketing within an agency or retail organization
- Experience in paid media planning required
- Cross-channel media planning experience with CTV, OLV, Social, Programmatic, Digital Partnerships, Audio, and OOH
- Experience in cross-channel campaign development process
- Proficient in Office 365 and Smartsheet
- This role can be based out of New York City headquarter. As a hybrid role, this person will be expected to be in-office 2-3 days during the week, typically Tuesdays-Thursdays.
Preferred
- Experience working with media partners a plus
- Outstanding analytical skills and attention to detail
- Excellent communication skills (verbal and written)
Benefits
Compensation
- Minimum Salary: $77,800.00
- Maximum Salary: $102,165.00
- VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.
Other
Victoria’s Secret & Co.
Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and Victoria’s Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our nearly 30,000 associates across a global footprint of more than 1,350 retail stores in nearly 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women’s experiences.
Traffic Signals
Monthly Visitors
28.6M
Traffic Source Mix
Search
35.1%
Direct
57%
Referral
4.2%
Social
2.1%
Paid
1.4%
Headcount Trend
Current headcount: ~28.7K
Marketing Team
Marketing Team Size
1,341 (5% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Last Raise
Post IPO Equity, 7 months ago
