Media Specialist

Coraopolis, PA (On-site)

$55K/yr – $91K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the media planning support and optimization loop across paid channels, partnering with vendors and internal teams to translate data into action and keep campaigns moving from planning to reporting.

  • Media Campaign Execution: Collaborate with partners to shape campaigns and evaluate publisher proposals to steer media direction.
  • Performance Tracking: Monitor impressions, ROAS, and conversions; run A/B tests and allocate budget based on insights.
  • Collaboration: Align cross-functionally on objectives and run milestone/vendor meetings plus team education sessions.

Job Description

Responsibilities
  • Media Campaign Execution: Assist in the development and implementation of paid media campaigns, including video, audio, live sports, linear TV, display, social, OOH, DOOH, search, affiliate, etc.
  • Media Campaign Execution: Work closely with internal teams and external media partners to ensure campaigns are executed effectively
  • Media Campaign Execution: Assist in evaluating media publisher proposals and provide a POV as it relates to the media campaign
  • Performance Tracking & Optimization: Monitor media performance using key metrics such as impressions, engagement, conversions, traffic, and ROAS
  • Performance Tracking & Optimization: Analyze data and provide insights to optimize campaign performance and budget allocation.
  • Performance Tracking & Optimization: Assist in A/B testing of creatives, messaging, and audience targeting to improve effectiveness.
  • Performance Tracking & Optimization: Work with the agency and internal teams to prepare reports to communicate results and recommendations to stakeholders
  • Collaboration & Coordination: Work cross-functionally with internal teams to align on campaign objectives
  • Collaboration & Coordination: Coordinate milestone meetings for media campaign planning
  • Collaboration & Coordination: Facilitate venter meetings and assist in supporting overall team education sessions
Requirements
  • Bachelor's Degree in Advertising, Marketing or Communications
  • 3-5 years experience in Media Agency, Advertising Agency, Media Planning, Media Buying
  • Microsoft Outlook
  • Microsoft Excel
  • Microsoft Word
  • Microsoft PowerPoint
  • Excellent written & verbal communication skills
  • Collaborative
  • Self-motivated & results oriented
  • Detailed - oriented
  • Ability to work in fast-paced environment
Benefits
DICK'S Sporting Goods logo

DICK'S Sporting Goods

YOU LIVE AND BREATHE SPORTS. SO DO WE.In work and in life. On the field, the court or the ice. Nothing wins like a commitment to excellence; to your team and your goals. At DICK’S Sporting Goods, it’s this kind of thinking that inspires our mission.Our culture is the result of people who give their all and always have their head in the game. People who are Passionate, Committed, Skilled and Driven to help athletes – and one another – achieve their personal best. That includes sharing our success to fund local teams, coaches and mentors.Sports can shape who we are and who we’re becoming. They can build character, transform communities and change lives. Our recognition of the power of sports creates a sense of purpose that empowers us to perform at the highest level for the athletes and communities we serve.If you love sports as much as we do, join us now. Opportunities exist at our 800+ Retail Stores, 5 Distribution Centers, and Corporate/Customer Support Center in Pittsburgh. Apply online at: DicksSportingGoods.jobsHeadquartered in Pittsburgh, DICK'S also owns and operates Golf Galaxy and House of Sport stores, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming. DICK'S offers its products through a dynamic eCommerce platform that is integrated with its store network and provides athletes with the convenience and expertise of a 24-hour storefront.To learn more about DICK'S visit our:Investor Relations Page: investors.dicks.comCheck Out Our Sideline Report: investors.dicks.com/news/sideline-reportSearch & Apply for Jobs: dicks.com/jobs

Founded in 1948
Coraopolis, Pennsylvania, USA
33K employees (1,415 in marketing)

Traffic Signals

Monthly Visitors
169.4K
Monthly Google Ads Budget
$153
Traffic Source Mix
Search
44.5%
Direct
47.2%
Referral
6.9%
Social
1.1%
Paid
0.3%

Headcount Trend

Current headcount: ~33.4K

Marketing Team

Marketing Team Size
1,018 (3% of company)
Median Career Experience
14 years
Median Tenure
8.9 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$3.5B
Last Raise
$2B
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $2B
  • Jan 2022
    Post IPO Debt • $1.5B
  • Jan 1996
    Private Equity

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