Responsibilities

• Work with Media Managers across the team to develop fully integrated media plans and implement across relevant media channels including the following: video (including linear TV, streaming TV, premium online video), audio (including radio, streaming, podcasts), outdoor, digital, mobile, newspaper, and magazines.
• Monitor media campaigns with Media Managers and when needed, have campaign performance meetings internally to review and optimize results.
• Analyze syndicated and proprietary data to determine the optimal media vehicles for reaching our targets.
• Work with Finance, Budget Operations, and Media Managers to manage budget trackers and PO requests, including: making updates as needed for plan changes, PO and invoice approvals, associated fees, etc. as well as consolidating monthly spend forecasts and communicating variances, etc.
• Help facilitate creative and trafficking processes by owning spec sheets and reviews with key stakeholders, trafficking sheets, and messaging mapping.
• Meet with sales representatives to stay up to date on the latest opportunities in the world of media to help drive innovation in channel mix and execution.
• Work with our media agency to invent and simplify processes and tools to effectively scale media operations.
• Demonstrate a strong understanding of media fundamentals.
• Build trustworthy relationships with internal business teams, agency partners, and finance teams.

Requirements

• 3+ years of professional non-internship marketing experience
• In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or or in-house with a large advertiser
• Clear understanding of media principles, planning, and buying functions in the US and CA
• Experience using industry media planning tools such as Nielsen, Kantar, Comscore, DCM, etc.
• Experience using data and metrics to drive improvements
• Advanced proficiency in Excel and Word
• Strong verbal and written communication skills

Preferred

• Knowledge of Microsoft Excel at an advanced level, including: pivot tables, macros, index/match, vlookup, VBA, data links, etc.
• Experience in audience segmentation and targeting
• Deep knowledge in auction-based media like programmatic and paid social

Benefits

• comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.