Media Relations Manager - PR

New York, USA (Hybrid)

$80K/yr – $95K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own media relations strategy and execution for client programs, turning client needs into press-ready campaigns, managing inquiries, and building journalist relationships to secure positive coverage.

  • Media strategy and execution across broadcast, digital, and podcast channels to maximize client visibility.
  • Develop compelling press materials and outreach plans that align with client messaging and audience targets.
  • Monitor coverage, analyze trends, and adjust programs to improve reach and impact.

Job Description

Responsibilities

  • Provide media relations counsel to account team members and clients
  • Strategize and execute media relations portion of programs
  • Interpret client needs into actionable, achievable media programs
  • Develop and execute media relations strategies to secure positive coverage and visibility our clients
  • Manage media inquiries and act as the primary point of contact for all media-related communications including Broadcast, Digital and Podcasts
  • Build and maintain strong relationships with journalists and media influencers to effectively communicate our key messages
  • Craft compelling press releases, media advisories, and other communications materials that resonate with target audiences
  • Monitor media coverage and analyze trends to inform strategic adjustments and identify opportunities
  • Collaborate with internal stakeholders to align messaging and ensure cohesive communication across all channels

Requirements

  • 4+ years of PR agency experience
  • Established network of media relationships with key journalists and industry influencers
  • Must have broadcast experience
  • Proven ability to create media plans from concept and follow through to placement
  • Ability to meet deadlines without sacrificing quality
  • Proven ability to deliver exceptional communications programs and delivering on set targets

Benefits

  • RPR offers a competitive compensation and benefits package with an exciting and engaging work environment.
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Rubenstein Public Relations

Rubenstein Public Relations is a leading full service communications agency founded more than three decades ago by third generation communications strategist and respected brand architect Richard Rubenstein. From prestigious New York institutions to leading global enterprises, clients benefit from our proven ability to develop and deploy innovative digital marketing strategies, craft consistent messaging, and secure high impact media placements with long lasting and far-reaching results. RPR’s staff is comprised of senior level communications professionals with demonstrated expertise that aligns with our practice areas of real estate and hospitality, financial services, technology, luxury and consumer brands, beauty and wellness, entertainment, education, healthcare, and non-profit organizations.

Founded in 1965
New York, New York, USA
56 employees (20 in marketing)

Traffic Signals

Monthly Visitors
2.8K
Monthly Google Ads Budget
$414
Traffic Source Mix
Search
27.1%
Direct
49.4%
Referral
5.6%
Social
16.3%
Paid
1.4%

Headcount Trend

Current headcount: ~56

Marketing Team

Marketing Team Size
16 (29% of company)
Marketing Roles Posted (Last 30 Days)
1