Responsibilities

• Will be responsible for enterprise-level media relations, with a specific geographical market assigned as primary.
• Build extensive internal relationships with leaders and frontline staff in primary market to collaborate on emerging issues and uncover story opportunities.
• Proactively identify and share compelling stories.
• Partner closely with other communications team members to provide on-site support to elevate earned media opportunities in primary market, as needed.
• Monitor and measure media coverage in Charlotte, NC market and make actionable recommendations to leadership that will improve outcomes of communications efforts.
• Lead bodies of work that have impacts across the team or are more complex projects; act as a newsroom manager for one or more divisions of the organization.
• Write external communications products for audience including media, social media copy, correspondence, speeches and remarks, op-eds and video scripts.
• Design and develop communications plans to support organization and business goals.
• Oversee and manage media monitoring and measurement; develop cadence of reporting and strategic recommendations to leadership.
• Collaborate with vendor partners for production of daily news clippings and measurement techniques; ensure continuity and quality.
• Evaluate proposals from third parties requesting to make announcements using Advocate Health’s name or brands in public-facing content; make recommendations to leaders regarding participation.
• Develop strategic annual media plans for primary geography; align projects with enterprise strategic plan.
• Manage multiple projects independently; draft recommendations; customize outputs to audience.
• Contribute to enterprise thought leadership efforts; identify and prepare subject matter experts for high-level events and opportunities.
• Synthesize complex information into clear written material and briefing materials; produce presentations for enterprise-wide audiences.
• Collaborate with teammates, senior staff and executives with discretion and diplomacy; deliver high-quality content on tight deadlines.
• Liaise with event organizers to prepare briefing materials and shape events as needed.
• Monitor health care industry trends; provide recommendations and reactive action plans as needed.
• Monitor and provide executive summaries and reports of media related to customers, competitors and the industry.
• Support external communications team with priority projects and tactics as needed; establish relationships with internal and external partners and vendors.

Requirements

• Bachelor’s degree or equivalent experience
• 7+ years of professional experience in communications, marketing, journalism or other business-related field ; prior experience working with senior leaders highly desirable.
• Licensure, Registration, and/or Certification Required: None Required.

Preferred

• Healthcare or healthcare adjacent experience
• Bilingual Spanish

Benefits

• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program