Media Relations Manager

USA (Remote)

$115K/yr – $165K/yrSenior Level4+ years expFull time

Posted 3 days ago

Job Summary

Own and manage a full-cycle media relations program for AI and cybersecurity, from strategy and reporter mapping to day-to-day pitching, executive prep, and reactive opportunities.

  • Define tier 1 media strategy and product launch coverage
  • Pitch and place stories with executives, coordinating with cross-functional teams
  • Monitor media landscape and accelerate reactive commentary opportunities

Job Description

Responsibilities

  • Own media relations end to end across tier 1, security trades, and non-traditional media (podcasts, newsletters, creator channels) — setting strategy for the full program, including product launches, news announcements, and threat intelligence coverage
  • Build and maintain a structured, prioritized view of key reporters covering AI and cybersecurity, and advance those relationships deliberately over time
  • Personally run day-to-day pitching, including background briefings, trend pitches, and story planting, positioning executives as go-to sources on behavioral AI security, and pulling in support from other Communications team members on high-volume moments
  • Keep a constant pulse on the media landscape and news cycle, acting as the team's go-to expert on what's being covered and by whom, in order to spot and move quickly on reactive commentary opportunities
  • Own the creation of tier 1 media Q&As and bylines, and serve as a second pen on press releases and executive messaging
  • Work directly with executives on media opportunities — prepping them for interviews, identifying and shaping stories, and writing in their voice for bylines and statements
  • Partner across Marketing, including Threat Intel Marketing, and Customer Marketing, to source storytelling opportunities

Requirements

  • 4-7 years of experience in media relations or public relations, with demonstrated relationships at tier 1 tech or business outlets
  • A track record of proactive, relationship-driven media work
  • Strong judgment on newsworthiness and what's safe to say publicly, especially under time pressure
  • Excellent writing; comfortable drafting or editing press releases, Q&As, and bylines
  • Comfortable working directly with senior executives, with experience writing in an executive voice on their behalf
  • Ability to set strategy and operate autonomously, with strong ownership instincts and follow-through on execution
  • Collaborative mindset. This role sets direction that other team members execute against, and needs to do that well.

Preferred

  • Familiarity with cybersecurity, AI, or enterprise SaaS
  • Experience pitching or building relationships with podcast hosts, newsletter writers, or other non-traditional/creator-driven media
  • Experience managing or directing an external public relations agency
  • Experience supporting executive communications or C-suite media training
  • Background operating in a fast-moving, high-growth environment

Benefits

  • comprehensive benefits package.
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Abnormal

Abnormal is a young, dynamic advertising agency based in Bryanston, Johannesburg.We believe it’s essential for brands to break their categories in order to have any impact. Our small team packs a big punch and we make it our daily mission to fight the norm. Our offering includes design, ATL advertising, digital design, and strategy for various platforms.

Founded in 2015
Johannesburg, Gauteng, ZAF
10 employees (4 in marketing)

Salaries

Posted range

$115K/yr – $165K/yr

Taken straight from the job posting.

See all Abnormal salaries

Marketing Team

Marketing Team Size
1 (10% of company)
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
238
Traffic Source Mix
Search
44.9%
Direct
33.6%
Referral
13%
Social
5.1%
Paid
1.4%

Headcount Trend

Current headcount: ~10
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Media Relations Manager

Abnormal · USA · Remote