Responsibilities

• Create an earned media strategy for Financial Services and Banking, working in synch with the Capital Markets and Insurance media leads and financial services marketing team to develop themes and messaging that align with the marketing teams’ plans as well as overall industry trends and major events. This includes managing an editorial calendar for thought leadership launches, regular byline contributions, client and third-party announcements, and navigating potential internal news conflicts.
• Establish executive positioning platforms leveraging subject matter experts, including global banking lead.
• Coach and prepare spokespeople.
• Drive the content pipeline for media relations on client stories, research and thought leadership.
• Create and execute earned media strategy and plan for large global campaigns, including Accenture’s Top Banking Trends Report and Global Banking Consumer Survey
• Collaborate with cross-functional team to craft proactive media outreach/briefing initiatives surrounding key industry events, including Sibos.
• Monitor the competitive landscape for media mentions and share of voice, applying this knowledge to improve Accenture’s overall position in the industry.
• Conduct and analyze market/competitor/influencer research as input to positioning and external marketing and communications plans.
• Manage and develop professional working relationships with key journalists and client peers.
• Work with industry marketing & communications team to create and execute effective social media initiatives for banking and financial services industry executives.
• Ensure that industry media relations initiatives are consistent with strategic business objectives for Accenture.

Requirements

• Bachelor's degree
• Minimum of 12 years’ experience in the PR/corporate communications sector. In-house or agency
• Minimum of 6 years' experience providing strategic counsel to senior leadership

Preferred

• Strong relationships with industry business and trade press/media influencers covering banking and financial services.
• Able to leverage social media to augment and amplify media relations program.
• Broad based business acumen and ability to quickly grasp Accenture’s business strategy.
• Demonstrated leadership, teamwork, and collaboration in professional setting.
• Demonstrated knowledge and ability for media measurement tools, tactics and capabilities.
• Natural storyteller with ability to connect Accenture capabilities to industry news.
• Global perspective and understanding of business marketplace; quick thinking with an inquisitive nature and desire to learn about economic and business drives, the technology ecosystem and all aspects of Accenture’s business.
• Able to partner with and influence executives at all levels of the organization through relationship building and executive-level presence.
• Demonstrated ability to provide strategic support and counsel; issues management experience a plus.
• Exceptionally detail oriented yet equally flexible and agile. Comfortable with ambiguity.
• Proven ability to manage multiple tasks under tight deadlines.

Benefits

• Benefits
• Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:
• U.S. Employee Benefits | Accenture