Responsibilities

• Develop earned media pitches and story angles for assigned client initiatives, based on client priorities and the broader news environment.
• Build relationships with trade, regional, and local reporters, and pitch story ideas and secure coverage.
• Draft executive bylines, talking points, and briefing materials to support media opportunities, with review from senior team members.
• Help prepare executives and subject-matter experts for interviews and other public-facing opportunities.
• Create and contribute to owned content — including web, email, video, and other client-channel assets — that extends earned media coverage and reinforces key narratives.
• Partner with account and creative colleagues to keep messaging consistent across earned and owned content.
• Track media results and help compile coverage reports and recommendations.
• Maintain strong editorial standards and command of AP Style across all written materials.
• Participate in client meetings related to media strategy and coverage updates.

Requirements

• 3–7 years of experience in public relations, media relations, journalism, or communications.
• Demonstrated success securing trade, regional, or local media coverage.
• Strong writing skills, including experience with executive or long-form content.
• Good news judgment and command of AP Style.
• Ability to turn complex information into clear, engaging narratives.
• Comfortable creating content across a range of owned channels and formats.
• Comfortable participating in client meetings and discussing coverage results.
• Familiarity with media-monitoring tools such as Cision, Muck Rack, or Critical Mention a plus.
• Strong organizational skills and the ability to manage multiple assignments and deadlines.
• Bachelor's degree in a related field or equivalent professional experience.