Media Relations Assistant - IE

Harrisonburg, VA (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 5 months ago

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Job Summary

Supports media outreach at James Madison University by helping promote faculty experts and draft pitches. The role covers AP style writing, social media use, and researching reporters and outlets. It also involves staying current on trends and maintaining distribution lists for effective press communications.

Job Description

Responsibilities

  • Media Relations Support: Assist University Communications staff in promoting faculty experts from all colleges and departments to relevant reporters. This includes pitching faculty members to reporters seeking subject matter experts across various fields.
  • Writing and Communication: Demonstrate strong writing and oral communication skills in crafting persuasive pitches and engaging with reporters.
  • AP Writing Style and Social Media Management: Develop familiarity with Associated Press (AP) writing style and utilize social media platforms for business purposes, including promoting faculty expertise and engaging with media professionals.
  • Subject Matter Familiarity: Become acquainted with the subjects taught and researched by faculty members across different disciplines.
  • Stay Up to Date: Keep abreast of current events and trends to facilitate timely and relevant interactions with the media.
  • Reporter and News Organization Research: Learn to use the software utilized by University Communications for researching reporters and news organizations.
  • Media Distribution Lists: Assist in building and maintaining media distribution lists to ensure effective dissemination of press releases and other communications.
  • Press Release Distribution: Learn to distribute press releases and other materials to relevant media outlets.
James Madison University logo

James Madison University

James Madison University offers programs on the bachelor's, master's and doctoral levels with its primary emphasis on the undergraduate student. Established March 14, 1908, JMU has been a coeducational institution since 1966.Mission: We are a community committed to preparing students to be educated and enlightened citizens who lead productive and meaningful lives.

Founded in 1994
Harrisonburg, Virginia, USA
7.4K employees (518 in marketing)

Traffic Signals

Monthly Visitors
2.4M
Monthly Google Ads Budget
$108.1K
Traffic Source Mix
Search
42.7%
Direct
51.8%
Referral
4.5%
Social
0.5%
Paid
0.4%

Headcount Trend

Current headcount: ~7.4K

Marketing Team

Marketing Team Size
383 (5% of company)
Median Career Experience
9 years
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$40K
Last Raise
$40K
Grant, 2 years ago

Funding History

  • Jun 2024
    Grant • $40K

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