Responsibilities

• Lead, coach, and develop a team of Media Planners responsible for integrated media strategy and planning.
• Establish priorities, manage workloads, and ensure strategic deliverables are completed accurately and on schedule.
• Foster a culture of collaboration, curiosity, accountability, and continuous improvement.
• Provide coaching, mentorship, and professional development opportunities.
• Serve as the final quality control checkpoint for media plans, strategic recommendations, client presentations, and planning documentation.
• Lead development of integrated media strategies across traditional and digital channels, including television, radio, streaming audio, out-of-home, print, paid search, paid social, programmatic, digital video, CTV, and emerging media.
• Translate business objectives into audience-first communications strategies.
• Develop media investment recommendations that balance reach, frequency, efficiency, and business outcomes.
• Evaluate media opportunities and recommend channel allocations based on audience behavior, market conditions, and campaign objectives.
• Guide planners in developing thoughtful, insight-driven media recommendations supported by research and data.

Requirements

• 7+ years of media planning experience within an advertising agency or integrated marketing environment.
• 2+ years of people management or team leadership experience.
• Extensive experience developing integrated media strategies across traditional and digital channels.
• Strong understanding of audience planning, communications strategy, and media investment planning.
• Experience managing cross-channel media budgets and investment recommendations.
• Demonstrated ability to present strategic recommendations to senior client stakeholders.
• Strong analytical skills with experience translating campaign data into actionable business insights.
• Excellent organizational, project management, and communication skills.
• Ability to manage multiple client accounts and competing priorities simultaneously.

Preferred

• MRI-Simmons
• Nielsen
• Comscore
• Scarborough
• YouGov
• GWI (GlobalWebIndex)
• Experience developing full-funnel communications strategies from awareness through conversion.
• Experience working with first-party data, Customer Data Platforms (CDPs), and audience segmentation.
• Familiarity with Marketing Mix Modeling (MMM), attribution methodologies, and advanced measurement strategies.
• Experience supporting new business development and agency growth initiatives.

Benefits

• 401k + employer match
• Medical, Dental, Vision
• Life and short-term disability (100% employer paid)
• Voluntary long-term disability
• EAP
• 9 paid holidays
• PTO, Floating Holiday, Volunteering Day
• Education reimbursement
• Employee referral program
• Employee recognition program where points turn into money!