Responsibilities

• Support holistic media consideration across endemic partners and channels, utilizing both direct and programmatic buying methods.
• Collaborate with Integrated Planning, Account Management, and Programmatic teams to develop cohesive, synergistic cross-channel media recommendations.
• Demonstrate understanding of media partner capabilities and integrations; delineation between direct IO and programmatic activation opportunities where applicable.
• Lead the end-to-end RFP process with oversight from senior team members, including vendor outreach, proposal evaluation, negotiations, and securing added value.
• Lead timely launch and stewardship of multiple client campaigns, each with its unique set of channels and targeting strategies, with oversight from senior team members.
• Facilitate contract review processes, acting as a liaison between internal stakeholders and media vendors.
• Facilitate partner development of custom creative assets, acting as a conduit between internal and external stakeholders, managing timelines and expectations, with support from senior team members.
• Send tracking tags, manage trafficking deliverables, and troubleshoot any launch or performance issues across partners.
• Lead recurring pacing, invoicing, and reconciliation tasks across all applicable channels.
• Collaborate with Analytics team on recommended KPIs for channel activation strategies and ensure accurate data tracking for all channels in dashboards.
• Ensure partner reporting and data transfers are timely, accurate, and actionable.
• Lead QA of campaign dashboards and reporting deliverables; strengthen data analysis skills to surface meaningful insights that drive optimizations.
• Analyze and report on campaign effectiveness to maximize results across endemic environments.
• Apply understanding of available optimization levers and collaborate with Activation team and partners on in-flight optimizations to enhance results.
• Negotiate makegoods for under performance or mismanagement of client investments.
• Support troubleshooting of reporting issues, trafficking mapping, and site tagging to assist with campaign measurement.
• Collaborate with senior team members to share campaign learnings with direct and cross-functional peers, informing broader strategies and future planning efforts.
• Build and maintain strong relationships with partners; actively sharing information with cross functional teams and supporting development of innovative client opportunities.
• Act as the primary day-to-day liaison between media partners and internal teams, ensuring seamless communication and information sharing.
• Support the development and optimization of endemic supply strategies, identifying and curating high-value inventory sources that maximize audience quality, drive measurable outcomes, and push the boundaries of available opportunities.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or equivalent work experience
• 3+ years of experience managing direct to publisher digital campaigns across display, custom digital programs, and/or online video
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on new opportunities
• Familiarity working in MediaOcean (Prisma) or comparable media buying software
• Proficient in Microsoft Office programs, Outlook, Excel, PowerPoint, and Word

Preferred

• Experience working in highly regulated industry (e.g. pharma, healthcare, financial)
• Familiarity with Google Campaign Manager or comparable
• Familiarity with DoubleVerify or comparable
• Familiarity with print and out of home tactics