Media Planning Associate at FanDuel | New York City, NY | $35/hr – $43/hr

FanDuel

Media Planning Associate

New York City, NY (Hybrid)

$35/hr – $43/hrMid Level2+ years exp

Posted 1 month ago

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Job Summary

Own media planning and optimization workflow, turning signals into tests and insights that drive the funnel, with a bias toward clear measurement, documentation, and collaboration with platform partners.

Growth Infrastructure: Build measurement signals, test plans, and centralized documentation to guide media investment.
Demand/Performance Testing: Lead weekly to monthly reporting and creative/audience tests across the funnel to improve CPA/ROAS.
Channel Optimization: Identify white space opportunities, manage budgets, and collaborate with platform reps to adopt new formats and best practices.

Job Description

Responsibilities

Support the planning, optimization and reporting of media strategy.
Assist with up-leveling our channel mix allocation through operationalizing measurement signals and coordinated test and learn agenda.
Support ongoing creative, audience, and tactical testing across the funnel, helping implement test plans and document results.
Identify white space opportunities and execute plans to understand their impact.
Assist in analyzing performance data and identifying insights to inform optimizations and future testing.
Contribute to weekly, monthly, and competitive reporting, helping summarize performance, key learnings, and next steps.
Assist in media briefing and planning process along with ongoing budget management and portfolio optimization.
Own centralized documentation and process tracking.
Help ensure accurate reporting, billing and pacing in collaboration with internal stakeholders.
Collaborate with platform representatives to stay informed on best practices, new formats, and innovation opportunities.

FanDuel

4.0 Glassdoor

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). Learn more about what we do at: https://www.fanduel.com/about https://twitter.com/FanDuel https://twitter.com/FDsportsbook https://twitter.com/FanDuelCasino https://www.facebook.com/fanduel/ https://www.instagram.com/fanduel/ https://instagram.com/FDsportsbook/ https://www.youtube.com/FanDuel

Founded in 2009

New York, NY, US

3.9K employees (498 in marketing)

www.fanduel.careers

72% recommend to a friend

83% CEO approval