Responsibilities

• Build and manage multi-channel media plans across traditional and digital platforms, including TV, radio, OOH, print, display, CTV/OTT, and programmatic.
• Plan and buy media across multiple DMAs nationally, with focus on effective market-by-market strategy, placement, and budget allocation
• Negotiate rates and placements with media vendors to maximize value and reach for client campaigns.
• Collaborate with internal account, creative, and strategy teams to align media efforts with broader campaign goals.
• Execute all elements of the media but and monitor performance to ensure campaigns run accurately and on schedule.
• Analyze campaign data and provide insights and recommendations for ongoing optimization.
• Track KPIs and campaign objectives such as reach, frequency, impressions, conversions, and ROAS
• Use tools such as Google Analytics, Google Tag Manager, and media dashboards to assess media performance and prepare clear, insightful post-buy reports.
• Participate in client meetings and presentations, clearly articulating media strategies and performance.
• Maintain strong relationships with media partners across markets and stay up to date on new trends and opportunities.

Requirements

• 3-5 years of agency experience in media planning and buying (both traditional and digital)
• Experience planning and buying media across multiple U.S. DMAs.
• Strong negotiation and vendor management skills
• Proficient with media planning and buying tools and analytics platforms.
• Strong analytical thinking with the ability to interpret performance data and translate it into actionable insights.
• Excellent organizational, communication, and time-management skills.
• Bachelor's degree in marketing, advertising, communications, or related field.

Benefits

• At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make out team members lives better.
• Our comprehensive compensations and benefits program includes:
• - Competitive salaries and opportunity for advancements; we always strive to promote from within!
• - Annual team bonus incentives based on achieving individual and company goals
• - Hybrid work model with flexible in-office/remote schedule
• - Medical, dental and vision plans for you and your family and financial protection
• - 401(k) plan with 3% company matching program
• - Generous paid time off - up to 4 weeks off each year plus 11 paid holidays and your birthday off!
• - Paid maternity leave
• - Professional development, industry training opportunities, and career advancement from within
• - Mileage reimbursement for work-related travel