Media Planner at Yosemite Consulting | USA | $100K/yr – $110K/yr

Yosemite Consulting

Media Planner

USA (Remote)

$100K/yr – $110K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end media planning and vendor coordination for data-driven campaigns at a remote, progressive-agency setting.

Must-have: 2–4 years in media planning or buying with documented plan ownership.
Standout: Strong data-backed research, cross-team collaboration, and vendor negotiation experience.

Job Description

Responsibilities

Media Planning & Research • Work with Senior Strategists to develop detailed, data-backed media plans for client campaigns, outlining channel mix, audience targeting, budget allocation, and flight timing. Conduct in-depth campaign research to identify the most effective platforms, placements, and tactics for reaching target audiences at scale.
Pull and analyze audience data using third-party research tools and data providers to inform targeting strategy and media recommendations.
Provide research support on RFPs and externally facing proposals or presentations.
Own the media plan deliverable from kickoff through final approval, ensuring all plans meet client expectations and internal quality standards.
Join client calls alongside account managers to align on campaign goals, audience priorities, and planning expectations.
Translate client briefs and strategic objectives into actionable, well-structured media plans that reflect a deep understanding of the client’s goals.
Communicate media recommendations clearly and confidently to both internal teams and client stakeholders.
Track race competitive via third-party partners such as AdImpact, communicating recommendations to internal Client and Strategy teams.
Evaluate and recommend media vendors, data research providers, and platform partners based on campaign needs, audience fit, and performance track record.
Maintain strong knowledge of the current vendor landscape and emerging media channels, ensuring Yosemite’s plans reflect best-in-class options.

Requirements

2–4 years of experience in media planning or buying digital advertising, or a related agency role.
Proven ability to build comprehensive media plans with defined audience strategies, channel allocations, and budget breakdowns.
Hands-on experience with audience research tools and data providers (e.g., ComScore, Nielsen, MRI-Simmons, or similar).
Familiarity with digital media channels including programmatic, paid social, connected TV, streaming audio, and search.
Strong proficiency in Microsoft Office (Excel and PowerPoint in particular) and project management tools (Monday.com).

Preferred

Previous experience in political advertising, issue advocacy, or civic engagement campaigns.
Experience working directly with media vendors and managing RFP processes.
Familiarity with emerging media trends, evolving privacy standards, and audience signal alternatives in a post-cookie landscape.

Benefits

Comprehensive benefits, including health, dental, vision, 401(k), and paid time off. A dedicated, focused media planning role with real ownership over strategy and deliverables.
Opportunities to work on high-impact campaigns for progressive causes that matter.
A collaborative, fully remote environment that values innovation, strategic thinking, and professional growth.

Yosemite Consulting

Yosemite Consulting is primarily a bespoke digital media buyer, located in California, focusing on branding and persuasion. Since 2018, dozens of organizations have trusted us to deliver their critical persuasion messages to the right audience at scale.

Founded in 2018

Los Angeles, California, USA

16 employees (2 in marketing)

www.yosemiteconsulting.com