Responsibilities

• Support the Supervisor in developing paid social activation plans and campaign recommendations
• Manage end-to-end execution across key social platforms (e.g., Meta, TikTok, Reddit, Snapchat)
• Maintain accurate budget tracking, pacing, and billing alignment; provide regular updates to internal teams and clients
• Monitor campaign performance and identify optimization opportunities to improve results
• Demonstrate strong understanding of paid social fundamentals, including audience targeting, platform buying models, and performance metrics (CTR, CPA, ROAS)
• Utilize platform tools and reporting systems to manage campaigns and extract insights
• Partner with analytics and strategy teams to ensure campaigns align with broader media and business objectives
• Ensure accuracy in campaign setup, trafficking, and QA across all platforms
• Build collaborative relationships with internal activation teams and partner agencies to ensure smooth execution
• Contribute to performance recaps, insights, and testing recommendations

Requirements

• Bachelor’s degree (BA/BS)
• 1–2 years of hands-on paid social activation or digital media experience
• Experience working within social platforms (Meta Ads Manager strongly preferred; exposure to TikTok, Reddit, and Snapchat, etc.)
• Strong proficiency in Excel and campaign reporting
• Familiarity with media and/or social analytics tools
• Solid understanding of paid social metrics, targeting strategies, and optimization approaches
• Strong communication and collaboration skills
• Detail-oriented with excellent time management and organizational abilities
• Team player with a proactive, solution-oriented mindset

Preferred

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances