Media Planner, Senior Associate at Wayfair | Boston, MA | $84K/yr – $92K/yr

Wayfair

Media Planner, Senior Associate

Boston, MA (Hybrid)

$84K/yr – $92K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end media planning and cross-functional coordination for 20+ campaigns, turning leadership direction into actionable plans, ensuring consistency, and driving faster, higher-quality execution across planning, analytics, and execution.

Coordinate planning, analytics, and execution to keep campaigns on track from brief to launch and optimization.
Coach juniors and tighten QA to raise output quality and ramp speed.
Identify bottlenecks and drive workflow improvements that boost throughput and consistency.

Job Description

Review and refine media plans, budgets, and deliverables produced by Associates and Analysts to ensure accuracy, quality, and alignment to strategy.
Ensure consistency in planning assumptions, channel roles, and budget allocation across campaigns, proactively identifying gaps or errors and course-correcting.
Own day-to-day workflow for 20+ concurrent campaigns, managing timelines, deliverables, and dependencies across stakeholders.
Act as the central point of coordination across planning, analytics, and execution teams to keep campaigns on track from brief through launch and optimization.
Translate high-level direction from team leadership into clear, actionable planning guidance, campaign frameworks, and measurement approaches.
Ensure campaign plans, test-and-learn roadmaps, and KPIs are aligned to defined objectives and success metrics.
Provide hands-on coaching, feedback, and QA support to junior team members to reduce ramp time and elevate the quality and consistency of outputs.
Partner with Analytics, Creative, and channel owners to resolve executional blockers and ensure cohesive media, creative, and measurement plans.
Identify inefficiencies across planning, trafficking, and reporting workflows and introduce process improvements that increase team throughput and consistency.

Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field.
Experience in media planning or media strategy, ideally within a media agency or brand-side marketing team.
Experience managing or mentoring at least 1–2 people, with a track record of elevating team output and supporting development.
Strong analytical skills and familiarity with media planning/performance tools such as Nielsen NMI or similar platforms.
Proficiency with Google Workspace (e.g., Slides, Sheets, Docs) and Google BigQuery (GBQ) or comparable data tools.
Demonstrated strength in budget management and reconciliation, including managing media investments against performance goals.
Exceptional organization and project management skills, with the ability to prioritize across a high volume of campaigns, timelines, and stakeholders.
Clear, concise communication skills and comfort operating as a bridge between strategy, analytics, and execution teams.

Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
Global Traveler Health Insurance through GeoBlue.
24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
401(k) matching with immediate vesting.
Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
Tuition Reimbursement.
Wayfair Employee Discount.
Gym/Fitness Discounts (including Peloton, Wellhub and varying regional memberships).

Wayfair

Wayfair is the destination for all things home: helping everyone, anywhere create their feeling of home. From expert customer service, to the development of tools that make the shopping process easier, to carrying one of the widest and deepest selections of items for every space, style, and budget, Wayfair gives everyone the power to create spaces that are just right for them.

Founded in 2002

Boston, Massachusetts, USA

12K employees (1,013 in marketing)

aboutwayfair.com/careers