Media Planner - Retail Media Network

Framingham, MA (On-site)

$65K/yr – $90K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel media planning and activation for the Staples Media Network, translating vendor goals into integrated campaigns and continuous optimization across search, display, social, email, and onsite channels.

  • Lead cross-channel planning, execution, and measurement to meet vendor KPIs and business priorities.
  • Collaborate with Sales, Analytics, and cross-functional teams to derive actionable campaign learnings and apply them to future plans.

Job Description

Responsibilities

  • Develop and activate integrated media campaigns across multiple channels including paid search, programmatic display, paid social, email, onsite media (Staples.com, Staples Advantage, Quill), and emerging retail media offerings
  • Build strategic media plans aligned to vendor objectives, KPIs, customer behavior, and business priorities
  • Partner with Sales teams to understand vendor goals and recommend the right media mix, targeting strategy, messaging, and landing page experiences to drive results
  • Collaborate cross-functionally with media analytics teams to interpret campaign performance and apply learnings to future planning cycles
  • Manage campaign execution from planning through launch, optimization, reporting, and wrap-up
  • Coordinate campaign elements including audience targeting, 1st party data strategy, creative development, promotional alignment, and landing page destinations
  • Serve as a day-to-day contact for vendor partners, media agencies, and internal cross-functional teams
  • Lead and participate in status meetings, campaign reviews, reporting discussions, and planning conversations
  • Support development of campaign reports and performance recaps; analyze campaign data and identify optimization opportunities
  • Own and maintain key operational documents including budget trackers, promotional calendars, flowcharts, creative specs etc

Requirements

  • Bachelor’s Degree or equivalent work experience
  • 2+ years of experience in media planning, advertising, media account management, or digital marketing
  • Strategic mindset with an interest in understanding vendor business objectives and translating them into effective media strategies
  • Strong organizational and project management skills with the ability to manage multiple campaigns and deadlines simultaneously
  • Collaborative, relationship-driven approach with strong communication skills
  • Curiosity for digital advertising, ecommerce, retail media, consumer behavior, and campaign testing/optimization
  • Ability to thrive in a fast-paced, growth-oriented environment with evolving priorities
  • What’s Needed-Basic Qualifications: Bachelor’s Degree or equivalent work experience
  • What’s Needed-Basic Qualifications: 2+ years of experience in media planning, advertising, media account management, or digital marketing

Preferred

  • Experience working within ecommerce, retail media networks, retail brands, agency or digital advertising
  • Familiarity with digital media channels including search, display, email, onsite media, and programmatic advertising
  • Comfort interpreting campaign data and translating insights into actionable recommendations
  • Experience managing multiple stakeholders, timelines, and campaign deliverables in parallel

Benefits

  • Opportunity to join a rapidly growing retail media business with significant visibility and impact
  • Collaborative and entrepreneurial team environment
  • Inclusive culture with associate-led Business Resource Groups
  • Competitive PTO package including 22 days PTO, 7 paid holidays, and 1 floating holiday
Staples Inc. logo

Staples Inc.

For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.

Founded in 1986
Framingham, Massachusetts, USA
33K employees (2,692 in marketing)

Traffic Signals

Monthly Visitors
12.1M
Monthly Google Ads Budget
$1.7M
Traffic Source Mix
Search
42.3%
Direct
50.8%
Referral
5.1%
Social
0.7%
Paid
0.9%

Headcount Trend

Current headcount: ~32.6K

Marketing Team

Marketing Team Size
1,470 (5% of company)
Median Career Experience
18 years
Median Tenure
16.6 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$7M
Last Raise
$7M
Grant, 2 years ago

Funding History

  • Jul 2024
    Grant • $7M
  • Nov 1999
    Post IPO Equity

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