Media Planner

Miami, FL (Remote)

$61K/yr – $84K/yrMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own media planning basics and campaign execution for a Razorfish type role focused on digital channels and cross-channel execution.

  • Media Planning & Strategy: help craft channel plans, audience targeting, and tactical recommendations that advance awareness and visibility.
  • Execution Oversight & Optimization: monitor pacing, flag issues, and spot optimization opportunities with activation teams.
  • Research & Client Collaboration: synthesize MRI/ComScore findings into client-ready insights and support plan rationales.

Job Description

Responsibilities

  • Media Planning & Strategy Support
  • Assist in the development of digital media plans, channel strategies, and tactical recommendations
  • Contribute to audience development, including identifying priority segments and supporting more targeted approaches
  • Apply foundational media concepts (reach, frequency, audience delivery) to planning recommendations
  • Channel & Campaign Management
  • Support planning and execution across digital and high-impact channels (e.g., online video, CTV, display, paid social, linear)
  • Maintain accurate flowcharts, budgets, and media authorizations
  • Track pacing and delivery to ensure campaigns are running according to plan
  • Execution Oversight & Optimization
  • Work closely with activation teams to ensure accurate implementation of media plans working closely with the Ad Operations team
  • Monitor campaign performance and flag delivery or pacing issues
  • Assist in identifying optimization opportunities based on performance data

Requirements

  • Bachelor’s degree (BA/BS)
  • 1–2 years of media planning experience
  • Strong understanding of digital media fundamentals (reach, frequency, audience targeting basics)
  • Familiarity with media tools (e.g., MediaTools/Prisma, MRI, ComScore, or similar platforms)
  • Proficiency in Excel and strong attention to detail
  • Strong communication skills and ability to contribute to presentations
  • Highly organized, collaborative, and solution-oriented

Benefits

  • The best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • ‘Work Your World’ Program encouraging employees to work from anywhere
  • Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215