Responsibilities

• Working closely with the media supervisor to develop strategic channel/media approaches that routinely impress and excite clients
• Managing and mentoring the associate planner in gathering creative spec data, developing insertion orders, trafficking and monitoring campaigns
• Expertly developing and evaluating RFPs, making smart vehicle list recommendations, and effectively utilizing media research tools and resources to aid in buy recommendations and campaign development
• Developing close working relationships with vendors, as well as managing cross-departmental issues/questions regarding campaign execution
• Analyzing campaign results to highlight key learnings – and translating those learnings into concise, actionable recommendations so that we can push our work to be even more outstanding

Requirements

• A four-year college education and two to four years of experience working as a media assistant or planner, preferably in a multichannel capacity at a creative agency
• Strong familiarity with the digital environment – you know this world by heart and you keep pulse with the rapid changes happening within it – and a clear, solid understanding of the media planning and buying process
• An artful ability to translate client objectives into exceptional media strategies – and communicate them clearly
• Solid understanding of general advertising and direct marketing performance metrics, and a firm grasp on media research tools and how and when to most effectively use them
• Willingness to travel as needed – you’re open to new places, new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation