Media Planner, Programmatic

Miami, FL (Remote)

$61K/yr – $90K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the core planning, setup and optimization of programmatic media across DSPs with continuous vendor coordination and strategy shaping.

  • Programmatic ownership: plan, execute, and optimize campaigns across DV360, The Trade Desk, Yahoo and similar DSPs, including audience targeting and testing frameworks.
  • Cross‑functional execution: align planners, execution teams, publishers, and the AMD on launches, insights, and weekly updates.
  • Vendor and evaluation rigor: develop RFPs, assess proposals on pricing, audience strategy, and performance approach, and translate into actionable media plans.

Job Description

Responsibilities

  • Assist in the planning and execution of digital media campaigns across programmatic channels, including Display, CTV, Online Video (OLV), and Audio
  • Support the coordination of digital media planners and execution teams to ensure campaigns are launched accurately and on time
  • Assist in developing RFPs, managing vendor outreach, and tracking proposal responses
  • Review and support evaluation of vendor proposals, including pricing, audience strategy, and performance approach
  • Contribute to the development of media strategies and paid media plans, including audience targeting, segmentation, budgeting, and optimization frameworks
  • Support the preparation of media recommendations, performance insights, and test‑and‑learn opportunities for internal teams and clients
  • Assist with campaign setup (Prisma, DSP), execution, and measurement across programmatic buying platforms
  • Monitor campaign performance, support in‑flight optimizations, and help establish benchmarks and future testing recommendations
  • Support publisher outreach, industry research, platform evaluations, and POV development
  • Verify media setup and execution accuracy across all programmatic buys
  • Communicate with publishers and partners to help fulfill campaign requirements and troubleshoot issues
  • Work closely with the Supervisor & Account Media Director (AMD) on insights, reporting, and optimization recommendations across campaigns
  • Participate in weekly status updates and ongoing internal and external communications
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215