Responsibilities

• Develop media strategies for paid social channels (primarily Meta, LinkedIn, Reddit, TikTok) grounded in measurement frameworks that map directly to client business objectives
• Daily monitoring of ad campaigns, including campaign structure, targeting, creative, and budget optimizations.
• Define audience segments, identify opportunities for audience and creative testing, and recommend data-driven optimizations that improve efficiency and scale
• Pixel management and conversion event tagging via Google Tag Manager
• Collaborate closely with media buyers, paid-search strategists, and creative teams to ensure flawless execution and ensure message, channel, and audience cohesion across every touchpoint
• Partner with Account Directors to present strategies and performance narratives to clients - connecting metrics to outcomes and recommendations with clarity and confidence
• Prepare campaign performance reports, including formal presentation documents as well as Google Looker Studio dashboards that organize and visualize cross-channel KPIs

Requirements

• 2+ years of experience in digital paid media planning and execution including campaign and audience management in Meta Ads Manager, LinkedIn Ads Manager, and Reddit Ads Manager.
• Strong foundation in performance marketing analytics, including conversion rate optimization, GA4 analysis, and pixel/tag-based measurement via Google Tag Manager. (Google Looker Studio experience a plus.)
• Demonstrated to connect marketing KPIs to business results—lead volume, quality, cost efficiency, and revenue impact - with experience translating data into narrative insights and actionable recommendations
• Clear, confident communicator able to collaborate with cross-functional teams and present insights to non-technical stakeholders
• Passion for innovation and ability to stay ahead of industry trends, integrate AI-driven planning, and adapt to privacy-centric measurement
• Higher education and/or nonprofit marketing experience a big plus.

Preferred

• Google Looker Studio experience
• Higher education and/or nonprofit marketing experience a big plus.

Benefits

• Salary range $75,000 - 80,000 per year, commensurate with experience
• Health care plan (medical, dental and vision)
• Retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, "life happens" days, birthdays, summer Fridays and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Special access to New York City's arts and entertainment scene
• We have been honored for our commitment to our team with workplace awards from Crain's, Best Companies Group, Cynopsis, Digiday, and Fortune.