Media Planner

New York, USA (Hybrid)

$40K/yr – $75K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own full-funnel media planning and strategy with cross-functional teams, translating brand goals into data-informed plans, while stewarding budgets, tooling, and risk management to drive integrated media outcomes.

  • Own media strategy and budget allocations across channels and partner with analytics, tech, and operations to optimize plans.
  • Collaborate with senior team members to build integrated, data-informed plans and present updates to clients.
  • Proactively flag risks, opportunities, and gaps to shape planning decisions and future investments.

Job Description

Responsibilities

  • Contribute to the development of full-funnel media strategies across channels
  • Translate brand objectives into tactical media recommendations
  • Analyze competitive insights and research to inform planning decisions
  • Partner with Senior members of the team to build integrated, data-informed plans
  • Own media flowcharts and budget allocations with accuracy and accountability
  • Monitor plan performance in collaborations with Data & Analytics, Meda Tech & Operations and Biddable (Search, Social & Programmatic) teams
  • Identify optimization opportunities and recommend adjustments
  • Maintain planning tools and documentation with precision
  • Lead portions of client meetings and internal cross-discipline status calls
  • Present plan updates and explain strategic recommendations clearly

Requirements

  • Bachelor’s degree (Advertising/Marketing, Communications, or Business preferred)
  • 1-2 years of media planning experience (Pharma vertical is a plus!)
  • Strong presentation and communication skills
  • Ability to analyze data and translate into action
  • Comfort managing budgets and planning documents
  • Proficiency in Excel and Powerpoint
  • Ability to manage multiple projects in a fast-paced environment
  • Confidence to speak up and contribute to ideas

Preferred

  • Pharma vertical is a plus

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave

Marketing Team

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