Media Planner

Los Angeles, CA (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own the media planning and client-facing workflow from RFPs to post-sale execution, ensuring feasible plans, accurate inventory checks, and tight cross-team alignment to hit client KPIs.

  • Media planning ownership: translate client objectives into executable plans with clear budget and inventory constraints across MediaLab and templates.
  • Cross-functional coordination: collaborate with Sales, Marketing, and Branded Content to shape proposals and present plans internally.
  • Operational rigor: manage specs, I/O creation, order entry, and inventory validation to reduce errors and revisions.

Job Description

Responsibilities

  • Support Sales team with day-to-day RFP and RFI submissions
  • Participate in brainstorming sessions with internal Sales, Marketing, and Branded Content teams to develop client proposals
  • Build strategic media plans in both MediaLab and client templates with a strong focus on execution feasibility and client KPIs
  • Work closely with Ad Ops to confirm ad inventory and accurately forecast availability for client proposals
  • Fill out internal budget sheets and client-facing ad specs documents to accompany media plans
  • Respond to spec-related questions, as well as general media plan inquiries from clients and internal teams
  • Revise media plans based on client feedback and budget adjustments
  • Support Account Management with campaign implementation tasks including creating Insertion orders in MediaLab template, reviewing the accuracy of client-issued Insertions Orders, inputting media plans into the order management system, and confirming ad inventory for sold programs
  • Prepare for and attend internal kick-off calls. Present the media plan and social distribution elements during internal kick-off calls, ensuring all key details are communicated to the Account Manager and all post-sale stakeholders
  • Support with administrative tasks that relate to revenue-generating initiatives

Requirements

  • 1+ year of media planning experience in digital at an agency or publisher
  • Team player, reliable, and works well with multiple teams
  • Excellent organization, time management, and prioritization skills
  • Excellent verbal and written communication skills
  • Detail-oriented, problem-solver, and critical thinker
  • Fast learner, able to juggle multiple deliverables and work under tight deadlines
  • Proficient in Microsoft Excel
  • Strong Microsoft PowerPoint / Keynote skills
  • General knowledge of ad specs
  • Willingness to work outside of normal business hours, when needed

Preferred

  • Bachelor’s degree preferred in Marketing, Advertising, Communications, Media Studies, Business, or a related field
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Genius

3.3 Glassdoor

Genius celebrates More Than The Music—the lyrics, the stories behind the songs, and the creative connections that meaningfully drive culture.We champion curiosity and believe that everyone has music knowledge to share: insights, intel, and musings that make us more informed, engaged music lovers. As the world's biggest music encyclopedia with a passionate community of more than two million contributors, Genius is a destination for artists, creatives, and superfans to discuss and deconstruct all things music.Through our original content, technology, and live & virtual experiences, Genius spotlights the artists who are shaping music culture across every genre and musical discipline, sharing the stories behind their creativity and craft in their own words.

Founded in 2009
New York, New York, USA
735 employees (175 in marketing)
51% recommend to a friend
42% CEO approval

Traffic Signals

Monthly Visitors
176.5M
Traffic Source Mix
Search
84%
Direct
14.8%
Referral
0.5%
Social
0.7%
Paid
0.1%

Headcount Trend

Current headcount: ~735

Marketing Team

Marketing Team Size
125 (17% of company)

Funding

Total Funding
$77.7M
Last Raise
$5.8M
Series Unknown, 6 years ago

Funding History

  • Sep 2020
    Series Unknown • $5.8M
  • Mar 2018
    Series Unknown • $15M
  • Nov 2015
    Series Unknown

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