Media Planner

New York, USA (On-site)

$75K/yr – $85K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end linear TV media planning and client coordination for a mid-level role focused on planning, optimization, and reporting.

  • Must-have: 2+ years of media experience (with TV exposure).
  • Standout: Ownership of planning details (network mix, dayparts, budgeting) and cross-functional collaboration.
  • Strong client communication and reporting insights to inform optimization.

Job Description

Responsibilities

  • Develop strategic linear media plans across cable and broadcast networks based on client goals, target audiences, and budgets
  • Analyze historical client performance, ratings data, and network trends to inform planning decisions
  • Build detailed media plans including network mix, daypart strategy, flighting, and budget allocations
  • Partner with internal teams (Inventory, Sales, Research) to ensure plans are feasible and optimized
  • Support Upfront and scatter planning, including revisions based on inventory availability and pricing changes
  • Oversee campaign setup, stewardship, and pacing throughout the campaign lifecycle
  • Monitor delivery, performance; identify risks and optimization opportunities
  • Manage plan revisions, added value, makegoods, and schedule changes as needed
  • Serve as client contact for planning updates, campaign status, and performance insights
  • Work with Finance team on any billing or invoice issues or concerns

Requirements

  • 2+ years of media experience (preferably with exposure to TV)
  • Bachelors Degree
  • Highly organized and detail-oriented with strong time-management skills
  • Strong verbal and written communication competency
  • Ability to work effectively under pressure, making and meeting deadlines
  • Possesses strong competence in math (specifically media math), analytical, and solutions-based skills
  • Proficient in both Microsoft Power Point and Excel
  • Team player with positive attitude always looking to contribute to the team’s success and client needs
  • Self-starter who takes a proactive approach to his/her work and can also work independently in an entrepreneurial, fast-paced environment
  • Must be legally authorized to work in the United States without employer sponsorship now or in the future.

Preferred

  • Sports knowledge preferred

Benefits

  • Inclusive health, dental, and vision plans built to support diverse lifestyles
  • Enhanced support for reproductive health, family planning, and new parents
  • Employer contribution to HSA
  • Voluntary Benefits: Pet Insurance, LegalEase Legal Assistance, Critical Illness, Hospital Indemnity, and Accident coverages
  • Generous and inclusive paid parental leave
  • Mental health support and Employee Assistance Program (EAP)
  • Free access to the Calm App
  • Monthly Wellness reimbursement
  • Special discounts through LifeMart and Plum Benefits
  • Flexible Time Off (FTO) policy and company breaks
Cadent logo

Cadent

Cadent ignites seamless connections between brands, publishers and consumers. Our advanced predictive models orchestrate advertising outcomes on any platform customers are on, across any media they consume, and at any stage of their journey. Through our transparent, enterprise-class platform that adapts in real time and connects with hundreds of partners, we drive measurable outcomes across every screen. Learn more at www.TheNewCadent.com.

Founded in 2004
New York, New York, USA
722 employees (71 in marketing)

Traffic Signals

Monthly Visitors
16.2K
Traffic Source Mix
Search
41%
Direct
44%
Referral
6%
Social
7.4%
Paid
1.4%

Headcount Trend

Current headcount: ~723

Marketing Team

Marketing Team Size
49 (7% of company)
Median Career Experience
21 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 13 years ago

Funding History

  • Jan 2013
    Private Equity

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