Media Planner & Buyer - Military Media at Wilkins Media | USA

Wilkins Media

Media Planner & Buyer - Military Media

USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive strategic media planning and execution for military-focused campaigns across digital and OOH, coordinating internal and external partners to deliver measurable results.

Own media planning and strategy execution across campaigns.
Must-have: Expertise in media planning, strategy, and analytics
Standout: Military media knowledge and end-to-end campaign delivery

Job Description

Responsibilities

developing and executing media plans
managing military-specific campaigns across various platforms
identifying effective media strategies
analyzing media performance metrics
collaborating with internal teams and external partners
ensuring all media buys align with the campaign goals
delivering results-driven campaigns for our clients

Requirements

Expertise in Media Planning and Media Strategy
Strong Analytical Skills with the ability to interpret media performance and optimize campaigns
Excellent Communication skills, including stakeholder management and effective collaboration
Experience and familiarity with New Media and relevant trends in digital and OOH campaigns
Detail-oriented with strong organizational and time management skills
Proficiency in media planning tools and analytics platforms
Knowledge of military media and advertising trends is a plus
Bachelor\'s degree in Marketing, Advertising, Communications, or a related field

Preferred

Wilkins Media

For more than six decades, Wilkins Media has helped brands and agencies win attention and drive results. As a premier media planning and buying agency, we provide expertise in OOH, experiential, and digital media. From comprehensive strategy to flawless execution, Wilkins is the media authority behind campaigns that perform.

Founded in 1965

New York, New York, USA

162 employees (23 in marketing)

www.wilkinsmedia.com