Responsibilities

• Conduct media research, planning, and strategy across traditional, digital, paid social, and retail channels.
• Build and present integrated media plans that align with client goals, budgets, and performance KPIs.
• Negotiate rates and placements with vendors, issuing accurate insertion orders.
• Traffic ad creative across platforms and ensure smooth campaign launches.
• Manage campaigns directly in-platform (e.g., Meta, DV360, Google Ads), making real-time optimizations.
• Analyze campaign performance and deliver strategic insights and reports.
• Join client meetings to present plans and performance recaps, and serve as the media lead across campaigns.
• Collaborate with internal strategy, creative, and analytics teams to ensure cross-functional success.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• 5+ years of media planning and buying experience across multiple platforms.
• Hands-on experience with paid social, display, digital video, and retail media.
• Strong grasp of in-platform tools, optimization techniques, and media metrics.
• Deep understanding of creative formats and platform nuances (especially Meta).
• Excellent negotiation skills and vendor relationship management.
• Strong communication and presentation skills in client-facing settings.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

Preferred

• Experience with retail media platforms (e.g., Amazon, Walmart, Instacart).
• Proficiency in tools like Google Analytics, Meta Ads Manager, DV360, Nielsen, or Comscore.
• A data-driven mindset and proactive approach to media performance.