Media Planner

Florida, NY (On-site)

Salary Not AvailableMid Level3+ years expInternship

Posted 2 months ago

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Job Summary

Own end-to-end interactive media buying across display, video, and social channels, coordinating with vendors and creatives to drive integrated campaigns and measurable performance improvements.

  • Own end-to-end media activations across CPM/CPC/CPL and retargeting, coordinating with creatives and vendors.
  • Lead cross-channel optimization and programmatic deals, sharing trend insights to inform planning and client strategies.
  • Collaborate with teams to ensure creative alignment and translate data into actionable recommendations.

Job Description

  • Develop and lead interactive media campaigns including CPM, CPC, CPL, and numerous retargeting media placements
  • Strategize and execute paid social campaigns across multiple platforms, ex: Facebook, Instagram, LinkedIn and TikTok, TripAdvisor, Pinterest
  • Rich media and online video placements
  • Execute Programmatic and Direct to Publisher deals / vendors – display, video, and mobile -
  • Lead campaign activation across all of the above mediums
  • Own vendor relationships inclusive of generating IOs, sending RFPs, collecting reporting and ongoing campaign management
  • Partner with account service, creative teams, and external media vendors to determine what specific needs are for interactive advertising
  • Optimize the campaigns with media vendors ongoing
  • Collaborate with creative teams to ensure creative specifications of the negotiated plan are satisfied
  • Proactively share relevant information about trends in interactive media to the planning group, agency stakeholders, and clients
  • Strong analytics skills and a proven ability to synthesize data from multiple sources, identify trends, concisely report meaningful findings, and use data to drive strategy
  • Excellent attention to detail, thoroughness, and organizational abilities
  • Ability to function in a quick and organized manner and to handle multiple deadlines with proficiency in a fast-paced environment
  • Excellent writing, editing, and communication skills
  • Experience with Google Marketing Platforms, BI tools, Linkedin Advertising Platform, Meta Business Manager, Campaign Manager 360 (DCM), and Google Suite required
  • 3+ years of media planning and/or buying experience
  • Empathy
  • Adaptability
Bullseye Strategy logo

Bullseye Strategy

Bullseye Strategy is a digital marketing agency that helps companies harness the power of digital and emerging media to acquire new customers and grow their relationships with existing customers. We work with a wide array of clients from different industries including entertainment, technology, healthcare, consumer products, and e-commerce on business to consumer as well as business to business marketing initiatives.We are different. Because the founders have both worked at major media companies as well as in start-ups, we know what it takes to get things done in any company, large or small. Our clients range from pre-revenue, to mid-market, to publicly traded companies.We customize strategic, integrated digital marketing initiatives that may include Media Planning & Buying, Social Media Marketing, Partnership Marketing, Email Marketing, Mobile Marketing, Search Engine Optimization, Search Engine Marketing, Content Marketing and more. We take a holistic approach to marketing and believe every client has unique needs - there is no one-size fits all approach from our team. We believe in alignment with our clients and know that data tells the story. Exceptional results are the constant - the path to get there is specifically tailored to meet each of our business partner's unique goals.

Founded in 2009
Fort Lauderdale, Florida, USA
32 employees (17 in marketing)

Traffic Signals

Monthly Visitors
2.1K
Monthly Google Ads Budget
$655
Traffic Source Mix
Search
26.5%
Direct
38%
Referral
27.2%
Social
7%
Paid
1.3%

Headcount Trend

Current headcount: ~32

Marketing Team

Marketing Team Size
16 (50% of company)
Median Career Experience
12.5 years
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
1