Media Planner

New York, USA (Hybrid)

$60K/yr – $70K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end media planning and campaign execution across channels, ensuring timely, accurate delivery and optimization of media buys.

  • Campaign Execution: Plan multi-channel media initiatives and translate briefs into executable tactics for digital video, display, print, OOH, and email.
  • RFPs & Negotiation: Create RFPs, evaluate publisher proposals, field Q&As, and negotiate placements and pricing to maximize value.
  • Performance Steering: Monitor pacing and results with analytics tools, ensuring accurate insertion orders and up-to-date media materials.

Job Description

Own end-to-end media planning and campaign execution across digital video, display, print, OOH, and email, coordinating with the paid media team to drive pacing and performance.

  • Growth/Media Planning: Plan and implement multi-channel campaigns, translating briefs into executable media tactics.
  • RFPs & Negotiation: Draft RFPs, evaluate publisher proposals, Q&A sessions, and negotiate placements and pricing.
  • Performance & Ops: Monitor campaign performance with analytics tools, ensure insertion orders and vendor materials are accurate and up to date.
AKA US logo

AKA US

We’re a fully integrated creative and media agency born out of the world of culture and entertainment.We combine the art of design and storytelling with the science of data and technology to respond to the complex challenges brands face in today's fragmented landscape.Our work is about your audience and what gets them going. It’s about big ideas and real results. In real time.In a nutshell, we put the entertainment in advertising—creating experiences, brands, content, and campaigns that people actually seek out, enjoy, and share.

Founded in 2008
USA
270 employees (95 in marketing)

Traffic Signals

Monthly Visitors
8.3K
Traffic Source Mix
Search
32.9%
Direct
51%
Referral
7.5%
Social
7.1%
Paid
1.2%

Headcount Trend

Current headcount: ~270

Marketing Team

Marketing Team Size
63 (23% of company)
Marketing Roles Posted (Last 30 Days)
5