Media Planner

Pennsylvania, USA (Hybrid)

$52K/yr – $60K/yrMid Level1+ years expFull time

Posted 2 weeks ago

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Job Summary

Own media planning scope end to end with budget tracking, vendor relationships, and data driven optimization recommendations across channels.

  • Media Planning Ownership: Develop and execute media plans across channels and monitor performance to optimize spend.
  • Budget & Vendor Management: Track budgets, manage spend, and maintain vendor relationships to hit program goals.
  • Insights & POVs: Build POVs based on media valuation to inform strategy and recommendations.

Job Description

Responsibilities

  • Media Planning & Execution: Develop and manage the implementation of media plans.
  • Administration & Optimization: Administration, financial management, reporting and optimization recommendations/implementation.
  • POVs & Budgeting: Development of POVs based on media valuation, budget tracking and management, and maintaining good vendor relationships.
  • Performance & Alignment: Support business improvement by meeting personal and departmental goals timely and effectively.

Requirements

  • Bachelor’s degree in a related field.
  • 1-2 years of media planning or related experience; data driven or programmatic experience a plus.
  • Good at math; strong negotiation skills.
  • Cross-platform experience with media partners is a plus; exposure to core planning tools and systems; experience delivering programs from hypothetical to real world execution a plus.

Preferred

  • Exposure to planning all media channels, both nationally and locally.

Benefits

  • Office attendance policy: Omnicom requires employees to work in the office for a minimum of three days a week, with potential increase over time.
Adelphi Group logo

Adelphi Group

The Adelphi provides a wide range of strategic support services and consulting for global pharmaceutical clients. Adelphi is dedicated to the healthcare sector, providing services across strategic marketing, marketing and business intelligence, real-world observational research and disease-specific programmes, health and economic outcomes, market access, pricing and reimbursement, value insight, multi-channel health communications, scientific services, and strategic product development consultancy. Headquarters are located in Manchester, UK with offices in Europe and the US. Adelphi employs over 700 people worldwide.

Founded in 1986
Bollington, England, GBR
233 employees (19 in marketing)

Traffic Signals

Monthly Visitors
15.3K
Traffic Source Mix
Search
59.9%
Direct
26.4%
Referral
9.8%

Headcount Trend

Current headcount: ~233

Marketing Team

Marketing Team Size
13 (6% of company)
Marketing Roles Posted (Last 30 Days)
140