Media Planner at 85SIXTY | Del Mar, CA | $105K/yr – $120K/yr

85SIXTY

Media Planner

Del Mar, CA (Hybrid)

$105K/yr – $120K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated media strategy and client growth across digital and traditional channels; this role owns multi-channel planning and client-facing POVs.

Must-have: 4+ years in media planning/buying across at least one major platform.
Standout: Cross-channel insights-driven activation and actionable optimizations.
Strong client-facing collaboration and ability to translate data into strategy.

Job Description

Responsibilities

Develop actionable campaign strategies aligned with client growth goals which span paid media, creative, and content.
Serve as a media expert, advising clients on optimizations and new campaign ideas.
Collaborate with account teams to understand and meet client expectations for growth, including methodical testing.
Use reporting tools and resources (combination of internal reporting, client provided reporting, and in-platform data) to monitor performance, identify improvement areas, and anticipate issues.
Educate clients and propose proactive solutions for growth.
Work with cross-functional teams to integrate consumer insights into client strategies and plans.
Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs
Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
Assume accountability and ownership of campaign planning for assigned client accounts.
Assist with in-platform tasks and participate in client meetings, workshops, and planning sessions.

Requirements

Experience in media planning, buying, and activation across digital and traditional channels.
Minimum 4+ years of hands-on, buying/ managing media in at least one performance platform (GoogleAds, Meta Business Manager, DV360, The Trade Desk, etc) is required.
Experience working on integrated campaigns from the ground up using insights to drive creative, media, content and other types of activation.
Strong data analysis skills, attention to detail, and familiarity with media and analytics platforms.
Ability to translate data insights into actionable strategies and optimizations.
Understanding of brand and performance media and the synergy across the two.
Experience utilizing data to derive insights and to adjust plans in real-time in the interest of performance.
Familiarity with different approaches to campaign & media measurement.
Experience with media industry research and planning tools (i.e. ComScore, MRI, YouGov, GWI, Kantar, Pathmatics).
Strong understanding of first-party data principals including first-party data activation tactics.

Preferred

Experience building well informed integrated media plans.
Experience working with consumer-focused omni-channel brands is desired.
Strong data analysis skills, attention to detail, and familiarity with media and analytics platforms.

Benefits

Competitive salary and benefits package.
Medical, Dental, Vision
Life/AD&D
FSA - Health/Dependent Care
Voluntary Life/AD&D
Retirement Plan
FTO - Flexible Time Off
Paid Holidays Annually: 13
Opportunities for professional development and growth.
Collaborative and dynamic work environment.

85SIXTY

For over 14 years, 85SIXTY has been helping clients transform the way they reach, acquire and engage with their customers through an integrated combination of data, technology, cross-channel strategies, and creative thinking. Some might call us a full-service digital consultancy, but we like to think of ourselves as a partner that can both drive strategy and orchestrate delivery. Founded in 2010 by a veteran in retail, eCommerce, and digital, 85SIXTY was built around a consultative, high-touch approach that allows us to work across a broad spectrum of areas to increase our value to our customers. We are supporting today’s forward-thinking brands in their journey towards growth, whether that be financially, operationally and/or strategically. Solving whatever is thrown our way and translating it into simple solutions is at the core of 85SIXTY. We are looking for team members who fit that ethos.

Founded in 2012

Del Mar, California, USA

75 employees (37 in marketing)

www.85sixty.com