Responsibilities

• Own day-to-day trafficking across all active digital media buys, platforms, ad launches, pacing and budget monitoring.
• Catch and resolve pacing or performance issues before they become problems.
• Set and enforce internal timelines for launch readiness across every active buy.
• Own BMWL's relationships with DSPs and media vendors, including platform access, rates and account structure.
• Handle escalations with vendors and DSPs when performance, billing or access issues come up.
• Evaluate and suggest new vendors or platforms as the department's needs grow.
• Manage freelance buyers during busy seasons or as needed.
• Set training standards for fellows on digital media trafficking and platform skills.
• Scale the buyer and freelance bench up for election-cycle surges and back down between cycles.
• As the department grows, manage additional direct reports including a project manager and full-time buyers. Those hires come with revenue growth, not a set timeline.

Requirements

• 4+ years of experience managing digital media buying and trafficking across platforms such as Meta, Google Ads/DV360 and other programmatic DSPs.
• Demonstrated experience managing vendor or DSP relationships, including rate negotiation and escalations.
• Experience managing or training junior staff or a small team.
• Comfort with analytics and reporting platforms, and translating performance data for non-technical audiences.
• Strong organizational skills and comfort managing many concurrent buys with competing deadlines.

Preferred

• Experience in political campaigns, ballot measure work or public affairs.
• Experience scaling a buying team up for election-cycle surges and down between cycles.
• Experience selecting or implementing an analytics platform.
• Familiarity with agency-side production tracking tools such as Smartsheet and Wrike.

Benefits

• BMWL offers a competitive benefits package including health insurance, paid time off, professional development opportunities and a collaborative work environment that supports growth and advancement.