Responsibilities

• We have an exciting opportunity for a Manager, Media & Digital to join us in building a best-in-class media organization for the US Luxury Division. The role will include assisting with full-funnel planning and strategic work across the broad portfolio, seeing campaign execution from start to finish.
• The Media Manager will be responsible for budgets, campaign planning, launch, and reporting, and finding learnings and insights for the portfolio.
• The role will also act as the media guardian and make business recommendations relevant to the overall growth and KPIs of the brands.
• Assist in the development and execution of media plans across each brand, inclusive of targeting and channel analysis, ROI assessment, creative overview, and the integration of cross-functional team plans
• Contribute to media roadmap for COTY and the launch of full-funnel planning
• Provide strategic insight into DTC development and plans
• Help develop media plans that reach brand goals (Sales, SOV, financial targets)
• Do competitive research and analysis in beauty category
• Collaborate cross-functionally with teams (such as influencer, sales, ecomm) on their plans and work holistically to achieve brand results
• Work with Brand teams on briefs, budgets, reports
• Liaise with agency on planning, execution, strategy, and reporting for campaigns and partnership opportunities
• Work with vendors on strategic partnerships
• Work in close partnership with Global Marketing and Media teams
• Work with internal teams on tech and ad solutions
• Be a thought leader in the digital, media, and marketing space, being up to date on latest channels, buying methods, ad units, etc.
• Track marketing spend budget (A&CP) vs. actuals, plan, third party tools
• Help develop ROI analysis for incremental opportunities
• Lead weekly statuses with Brand teams and be go-to resource for media knowledge

Requirements

• 5+ years relevant work experience in media (preferably in-house and/or agency experience)
• Expertise in all areas of media (media strategy, planning, and buying: TV, digital/social, DTC, market and channel analysis)
• Strong knowledge of US luxury fragrance and beauty environment (competitive brands, retail environment, digital activations), as well as other growth categories
• Project management skills
• Very strong analytical skills
• Strong attention to detail: the ideal candidate will love digging into details
• Focus on results and tenacity to get things done on time and on budget despite internal and external obstacles
• Proactivity and start-up mindset: ability to move, propose new ideas and take actions before asked
• Strong presentation and communication skills
• Undergraduate degree required

Preferred

• Prestige/luxury brand experience preferred
• Must be autonomous, decisive, with strategic thinking

Benefits

• Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
• As our US Luxury Media Manager, this is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.