Responsibilities

• Lead daily and bi-weekly client engagements and drive strategy discussions
• Support client with the planning and development of budgets and deliver campaigns based on the agreed upon KPIs
• Provide guidance on product optimizations and educate clients on "best in class" strategies to ensure campaigns are set up for success
• Managing keyword selection and optimum bid levels across available advertising options
• Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns
• Establish key metric reports, track progress and trends, and effectively communicate campaign results and insights
• Create, test, measure and analyze customer shopping and purchasing behaviour for improved outcomes
• Manager promotional planning calendar for client campaigns
• Provide mentorship to more junior members on the team to support their growth and development in their Flywheel careers
• Monitor campaign activity against approved budgets, monitoring pacing regularly