Media Manager - CIT

Tampa, FL (Remote)

$93K/yr – $167K/yrMid LevelFull time

Posted 1 month ago

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Job Summary

Own mid and upper funnel media for brand and demand, turning strategy and creative into measurable growth with rigorous testing and cross‑functional collaboration.

  • Own mid/upper funnel media campaigns across paid social, display, and video to drive incremental demand.
  • Define and implement a measurement and testing framework that links media investments to business outcomes.
  • Collaborate with Analytics, Brand, Creative, Merchandising and Web teams to ensure media aligns to goals and is scalable.

Job Description

Responsibilities

  • Manager, Media (Consumer Demand Gen) will play a key role in advancing how questhealth.com approaches brand awareness and demand creation, primarily across mid and upper funnel channels including paid social, display, video, and emerging platforms.
  • This role sits at the intersection of strategy, execution, creative, and measurement, helping shape how QuestHealth.com drives efficient and incremental growth across the marketing funnel.
  • The position combines hands on campaign leadership with strategic ownership, focusing on connecting media investments to meaningful business outcomes through clear insights, rigorous testing, and cross functional collaboration.
  • Reporting to the Director of Media, this individual will help define how demand creation efforts are evaluated, optimized, and scaled across the organization.
  • They will work closely with Analytics, Brand, Creative, Merchandising, and Web teams to ensure media investments are aligned to business goals and supported by strong measurement frameworks.
  • This role combines hands on execution with strategic leadership.

Requirements

  • deep experience in Paid Social, particularly Meta (Facebook & Instagram), along with a strong understanding of full funnel marketing strategy.
  • They are comfortable translating complex performance inputs into clear investment decisions and have a strong point of view on creative, testing, measurement, and channel strategy.
  • They are also excited by emerging technologies, including AI driven tools and automation, that can improve execution, insights, and operational efficiency.
Quest Diagnostics logo

Quest Diagnostics

3.3 Glassdoor

Quest Diagnostics (NYSE: DGX) empowers people to take action to improve health outcomes. Derived from the world's largest database of clinical lab results, our diagnostic insights reveal new avenues to identify and treat disease, inspire healthy behaviors and improve health care management. Quest annually serves one in three adult Americans and half the physicians and hospitals in the United States, and our 47,000 employees understand that, in the right hands and with the right context, our diagnostic insights can inspire actions that transform lives. The company offers physicians the broadest test menu (3,000+ tests), is a pioneer in developing innovative new tests, is the leader in cancer diagnostics, provides anatomic pathology (AP) services, & interpretive consultation through its medical & scientific staff of about 900 M.D.s & Ph.D.s. The company reported 2020 revenues of $9.44 billion. Quest Diagnostics offers the most extensive clinical testing network in the U.S., with laboratories in most major metropolitan areas, & in Mexico, the UK & India. The company also operates four esoteric laboratories, 40 outpatient AP laboratories, & 160 smaller, rapid-response laboratories. Patients may have specimens collected in any of the company’s approximately 2,250 patient service centers. On a typical workday, testing is performed for about 550,000 patients. Quest Diagnostics empowers healthcare organizations & clinicians with state-of-the-art connectivity solutions. The company is the leading provider of pre-employment drugs-of-abuse screening for employers & risk assessment services for the life insurance industry. It is the world’s 2nd largest provider of clinical trials testing for new pharmaceuticals. More information is available at www.questdiagnostics.com. Language Assistance / Non-Discrimination Notice Asistencia de Idiomas / Aviso de no Discriminación 語言協助 / 不歧視通知 www.QuestDiagnostics.com/home/nondiscrimination

Founded in 1967
Secaucus, NJ, US
30K employees (332 in marketing)
53% recommend to a friend
56% CEO approval

Traffic Signals

Monthly Visitors
14.8M
Monthly Google Ads Budget
$26.1K
Traffic Source Mix
Search
37.2%
Direct
57.7%
Referral
4.3%
Social
0.3%
Paid
0.4%

Headcount Trend

Current headcount: ~31K

Marketing Team

Marketing Team Size
254 (1% of company)
Median Career Experience
16 years
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2.6B
Last Raise
$1.9B
Post IPO Debt, 2 years ago

Funding History

  • Aug 2024
    Post IPO Debt • $1.9B
  • Oct 2023
    Post IPO Debt • $750M

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