Responsibilities

• Provide governance and strategic guidance to GM and agency teams on paid media testing, shaping direction and ensuring disciplined execution against priority learning agendas
• Manage a comprehensive paid media testing tracker, including test details, timelines, results, and insights
• Partner with brand media teams to understand goals and objectives and ensure tests align with paid media investment strategies
• Evaluate and manage testing briefs to confirm proposals are logical, aligned with priority objectives, non-redundant, and scalable across the enterprise
• Collaborate closely with GM research and analytics teams to ensure rigorous test structure, design, and measurement
• Propose and shape new paid media tests that uncover opportunities to improve media effectiveness and efficiency
• Synthesize test-and-learn insights into enterprise guardrails and a forward-looking roadmap for advancing paid media testing

Requirements

• 7+ years of paid media experience, preferably in digital marketing, media planning, or an advertising agency environment
• Bachelor Degree required
• Comprehensive understanding of marketing principles, media channels and audience segmentation
• Familiarity with data analysis tools, ad platforms and marketing technology stacks
• Strong analytical skills, including use of data, and analytics tools to design tests, interpret results, and optimize performance
• Proven ability to lead large, complex initiatives and influence cross-functional teams, including indirect reports
• Excellent written and verbal communication skills, with a track record of distilling complex data into clear, actionable insights
• Skilled at building strong relationships and collaborating with internal and external stakeholders at all levels
• Proactive, organized self-starter with strong time management who thrives in a fast-paced, evolving media environment

Preferred

• 1-3+ years of media activation experience
• Proven experience of using data to inform media testing and optimize campaign performance
• Desire to remain current in the media space through ongoing education and skill development
• Understanding of statistical concepts to design robust testing methodologies and interpret results

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.