MEDIA EXECUTIVE - WSFA

Montgomery, AL (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive full sales cycle and new business growth for Gray Media’s WSFA market through consultative marketing insights and executive relationships.

  • Own the full sales cycle from prospect to close and hit revenue goals.
  • Must-have: 2-5 years in outside consultative sales with pipeline-building skills.
  • Standout: Marketing expert offering insights to build productive client relationships.

Job Description

Responsibilities

  • Research opportunities in your market, generate or follow through on sales leads, both warm and cold, and manage an active pipeline of potential revenue.
  • Own the full sales cycle from prospect to close and meet new business revenue and budget goals.
  • Be an expert in marketing, and provide expert insights, recommendations, and consultancy to build productive and long-lasting relationships.
  • Maintain a consistent pipeline, build pipeline velocity, and forecast with accuracy monthly.
  • Design, write, and present marketing presentations.
  • Meet or exceed sales expectations, goals, and budgets, and manage your book of sales revenue for retention and growth.
  • Manage your book of business using multiple CRM and client management tools and software.
  • Communicate and collaborate effectively internally across all WSFA departments and support staff.

Requirements

  • 2-5 years of B2C or B2B outside consultative sales experience (media ad sales experience, preferred)
  • Effective prospecting and proven revenue pipeline-building skills.
  • Ability to think critically and design solutions for complex problems.
  • Ability to successfully manage ambiguity and unexpected change.
  • Be teachable and open to best practices and feedback as a means of continuous improvement.
  • Be consistent at delivering results through perseverance, humility, and a positive outlook in the face of challenges.
  • Must be comfortable selling to, challenging, and building trust-based, value-added relationships with executives.
  • Must meet the Gray Media driving requirements and have a valid driver's license.
Gray Media logo

Gray Media

3.3 Glassdoor

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.

USA
2.1K employees (1,159 in marketing)
56% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
335.6K
Traffic Source Mix
Search
10.9%
Direct
63.3%
Referral
25.1%
Social
0.7%
Paid
0%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
978 (46% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$2.4B
Last Raise
$250M
Post IPO Debt, 3 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $250M
  • Jul 2025
    Post IPO Debt • $900M
  • May 2024
    Post IPO Debt • $1.3B

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