Responsibilities

• Account & Campaign Ownership: Serve as the day-to-day media lead across assigned accounts—owning strategy, planning, execution, and ongoing campaign management with accountability for performance and client satisfaction.
• Media Strategy & Planning: Develop and oversee media strategies that align with client objectives, translating business goals into channel-appropriate, insight-driven media plans across relevant above-the-line and digital channels.
• Planning Team Oversight: Manage and provide direction to assigned planning teams, ensuring work is on strategy, on deadline, and meeting the standards expected.
• Primary Client Contact: Own the client relationship for designated accounts, leading status communications, presenting recommendations, addressing concerns proactively, and maintaining the trust and confidence of client stakeholders.
• Cross-Functional Collaboration: Partner closely with account management, strategy, media channel specialists, and analytics teams to develop integrated, well-rounded campaigns and ensure seamless execution across workstreams.
• Campaign Management & Optimization: Monitor campaign performance, surface insights and optimizations in a timely manner, and communicate implications and recommended actions clearly to both internal teams and clients.
• New Business Support: Contribute to new business pitch opportunities as needed bringing strategic media thinking and category knowledge.

Requirements

• 7+ years of media planning and strategy experience, with demonstrated experience operating at the Director level or equivalent—owning accounts, leading teams, and managing senior client relationships.
• Strong command of media strategy across channels, with experience developing both above-the-line brand campaigns and performance-oriented media plans.
• Proven ability to manage multiple accounts simultaneously in a fast-paced agency environment, maintaining quality and client confidence across all of them.
• Demonstrated experience leading or overseeing planning teams—setting direction, reviewing work, and developing junior talent.
• Client-facing confidence and polish; able to establish credibility quickly with new client contacts and navigate nuanced relationship dynamics with ease.
• Highly self-directed and proactive—comfortable operating with limited oversight and knowing when to escalate versus when to resolve independently.
• Strong organizational and communication skills; able to manage competing priorities without dropping details or losing momentum on any account.
• Agency background required.

Preferred

• Experience with branding campaigns for CPG or grocery clients is a meaningful advantage.