Responsibilities

• Lead planning, managing, optimizing and reporting on paid search campaigns in coordination with our in-house media strategists and user engagement teams to drive robust channel deliverables
• Interface with sister agencies to elevate the broader Syneos Health communications search offerings
• SEM: research, plan and execute SEM campaigns across our client portfolios, participate in RFPs, and evolve our search innovations
• Own all areas of campaign development and optimization, from keyword and copy creation to bid management and KPI reporting
• AEO: understand search engine algorithm shifts to AEO generated results and achieve sustainable success in an ever-evolving digital landscape
• Cross channel collaborations: experience in working with cross functional media channels, understanding how search fits into the total integrated media strategy; Organic Search experience a huge plus
• Intangibles: lead, mentor and train members of the search team; develop and implement SOPs; provide support to new business through industry analysis and search landscape estimation; regularly author POVs

Requirements

• 8+ years experience in pharma or healthcare search strategy required
• An established expertise in Search and a demonstrated passion for emerging performance media tactics, with knowledge of social and programmatic a plus
• An ability to digest a client’s strategic imperatives and translate it into a meaningful integrated search strategy
• Familiarity with search tools such as SEMRush, Adthena, and SimilarWeb and a propensity for translating the competitive landscape into strategic insights
• Experience optimizing and managing complex franchise search accounts, including multiple listing strategies and keyword prioritization scenarios.
• You should have experience interacting directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly
• Certification in Google Ads, Google Analytics and Bing is strongly encouraged
• Candidates should be free to travel as needed to support the business

Preferred

• Organic Search experience is a huge plus.
• Knowledge of social and programmatic a plus.

Benefits

• Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.