Responsibilities

• Oversee end-to-end media campaign operations, ensuring all campaigns are live, running, and delivering against KPIs on time and on budget
• Monitor campaign health across channels daily, proactively surfacing issues and optimizing for performance
• Partner with Marketing leadership on the media calendar and ensure seamless coordination of campaign go-lives across teams
• Attend meetings with media agency and ensure we are utilizing and maximizing our partnership appropriately
• Partner closely with content teams to align creative assets and messaging with media strategy and channel requirements
• Collaborate with all channel leads: DTC and Retail as well as coordinate with Amazon team /agency to ensure full-funnel media is driving performance at every stage of the purchase journey
• Serve as the connective tissue between marketing, channel, and content stakeholders — translating strategy into execution
• Work with agency on development of full-funnel media strategies that address awareness, consideration, and conversion across DTC and omni-channel environments
• Partner with channel leads on ensuring plans set up to drive success at each channel
• Identify gaps and opportunities across the funnel, making data-driven recommendations to improve performance

Requirements

• 8+ years of experience in media, performance marketing, or integrated marketing — agency or brand-side
• Demonstrated experience managing media campaigns across DTC, Amazon, and Retail (or equivalent omni-channel environments)
• Deep understanding of full-funnel media strategy and how channels interact across the purchase journey
• Proficiency with media measurement tools and methodologies, including attribution platforms, MMM, and incrementality testing
• Experience working with data and tech teams on data layer strategy, tagging, and analytics infrastructure
• Strong project management skills with the ability to manage multiple workstreams simultaneously across cross-functional teams
• Excellent communicator who can translate complex media and data concepts for non-technical stakeholders

Preferred

• Experience in consumer packaged goods (CPG), e-commerce, or retail marketing
• Familiarity with major measurement and analytics platforms (e.g., Northbeam, Triple Whale, Nielsen, IRI/Circana, Rockerbox, or similar)
• Prior experience in a fractional or consulting capacity