Responsibilities

• Develop comprehensive Meta advertising strategies tailored to lead generation goals for home services clients (HVAC, roofing, plumbing, electrical, landscaping, etc.).
• Plan, build, and launch full-funnel Meta campaigns across Facebook and Instagram, including prospecting, retargeting, and re-engagement sequences.
• Implement automation rules, budget controls, and campaign structures designed to scale lead volume efficiently.
• Build, manage, and optimize Go High Level workflows, triggers, and pipelines that automate lead follow-up, appointment booking, and nurture sequences directly tied to Meta campaigns.
• Create and maintain GHL integrations, connecting Meta lead forms, Conversions API, landing pages, and tracking infrastructure so that every lead flows seamlessly into the CRM with proper attribution and automated follow-up.
• Set up and refine GHL automations including SMS/email drip sequences, missed-call text-backs, review request campaigns, and pipeline stage triggers specific to each client's sales process.
• Conduct audience research to identify and build high-performing targeting segments, lookalikes, and custom audiences.
• Monitor campaign performance daily using Meta Ads Manager and GHL reporting dashboards; optimize bids, budgets, creatives, audiences, and automation performance for maximum lead quality and cost efficiency.

Requirements

• Portfolio required: Candidates must be prepared to share examples of Meta ad accounts managed, campaign results, and GHL automations or workflows they have personally built.
• 3–5+ years of Meta media buying experience (agency experience preferred)
• Demonstrable GHL experience, you should be able to walk us through automations and integrations you've built, not just accounts you've had access to.
• Demonstrated experience managing meaningful monthly ad budgets with trackable lead generation outcomes.
• Reliable remote setup with availability for regular team check-ins.

Preferred

• Deep specialization in lead generation campaigns
• experience running ads for home services or blue-collar industries
• Agency background managing multiple client accounts simultaneously is a strong plus

Benefits

• Gym membership
• Paid parental leave
• Paid time off