Marketing/Communications Specialist at University of Oklahoma | Norman, OK

University of Oklahoma

Marketing/Communications Specialist

Norman, OK (Unknown)

Salary Not AvailableMid Level

Posted 2 months ago

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Job Summary

Own the end-to-end digital communication flow for enrollment marketing, from designing and delivering email and SMS campaigns in Slate to collaborating with campus partners and updating web content for accessible, on-brand experiences.

Campaign execution: build templates, schedule deliveries, and monitor performance for email and SMS outreach.
Cross-team collaboration: align with division partners, campus programs, and colleges to ensure timely, targeted communications.
Content and accessibility: oversee CMS edits and adhere to WCAG 2.1 AA guidelines in digital communications.

Job Description

Responsibilities

Manage multiple email communication assignments.
Use email builder to design effective email communication templates, create hero images, and write copy.
Send emails for review and manage updates.
Schedule emails in the division's CRM (Slate) for their intended audiences, ensuring a successful delivery.
Build, review, and deliver SMS communication.
Build queries using filters and exports within our CRM (Slate) to send targeted email and SMS communication to specific populations.
Collaborate with division partners, campus programs, and/or academic colleges to create and deliver email and SMS communication.
Assist campus partners with tour and event registration and communication, which includes reviewing the registration form and email and SMS communication and delivery, as well as event promotion.
Assist email communication team with reviews and feedback.
Measure and report on the effectiveness of email campaigns.

Requirements

Bachelor's degree Marketing, Graphic Design, Communications, or related field.
Equivalency/Substitution: Will accept 48 months of related experience in lieu of the Bachelor's degree.
2+ years of experience preferred with email and website marketing and communication
Experience with Slate CRM for email and SMS communication
Experience with web edits, updates, and redesign of webpages in CMS (Adobe Experience Manager and Evoq)
Follow digital accessibility guidelines when creating and reviewing digital communication (WCAG 2.1 AA)
Travel: May be required

Preferred

2+ years of experience preferred with email and website marketing and communication
Experience with email marketing and website marketing and communication

Benefits

Benefits Eligible: Yes

University of Oklahoma

Attracting top students from across the nation and more than 100 countries around the world, OU provides a major university experience in a private college atmosphere. In fact, OU is number one in the nation in the number of National Merit Scholars enrolled at a public university, and is in the top five of public universities in the nation in the graduation of Rhodes Scholars. OU has emerged as a pacesetter for public higher education in the United States and is ranked by The Princeton Review among the top 10 public universities in the nation in terms of academic excellence and cost for students.SpecialtiesArchitecture, Arts & Sciences, Atmospheric & Geographic Sciences, Business, Engineering, Fine Arts, International Studies, Journalism, Law

Founded in 1909

Norman, Oklahoma, USA

11K employees (543 in marketing)

ou.edu