Marketing Transformation Home Lending – AI & Data Foundation, Vice President at JPMorgan Chase & Co. | Wilmington, DE

Marketing Transformation Home Lending – AI & Data Foundation, Vice President

Wilmington, DE (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive marketing transformation for Home Lending using AI-driven data foundations and scalable campaign orchestration.

Own the transformation program delivering AI-enabled data foundations and campaign orchestration.
Must-have: 7+ years leading marketing transformation with AI/ML and data architecture.
Standout: Cross-functional leadership across Marketing, Product, Technology, and Data & Analytics.

Develop and execute roadmaps for marketing campaign operational data products
Lead the implementation of AI-ready data architecture to support campaign business processes and automated workflows
Partner with Data & Analytics teams to establish unified customer data platforms aggregating operational, audience, and performance data
Support the delivery of integrated workflow orchestration connecting legacy and AI-enabled systems
Lead the implementation of AI agents for campaign automation and optimization
Drive transformation of content development and asset management leveraging advanced marketing technologies
Collaborate with Marketing, Product, Technology, and Data & Analytics teams on platform development and integration
Support marketing data and technology governance initiatives, ensuring compliance and risk management
Drive stakeholder alignment on transformation priorities and resource allocation

7+ years leading marketing transformation projects with a focus on AI/ML implementation and data architecture
Proven experience in technology strategy and execution, including end-to-end management from business objectives through Agile delivery of complex, multi-system integrations
Hands-on expertise with AI/ML, agentic workflows, and marketing automation
Strong cross-functional leadership skills, with the ability to drive alignment across diverse teams
Advanced communication skills, with the ability to translate complex technical concepts for senior leadership and drive adoption across stakeholder groups

Experience with Martech Platforms
Knowledge of marketing regulations and compliance requirements in financial services or other regulated industries
Experience with Agile/Scrum methodologies and product management frameworks
Master’s degree or MBA in Information Systems, Data Science, or a related technical field