Responsibilities

• Oversee and optimize the ecommerce platform, ensuring accurate product content, strong usability, and continuous improvement. This includes coordinating enhancements, monitoring performance, and supporting SEO and digital merchandising.
• Drive customer adoption of ecommerce tools by partnering with Sales and branch teams, providing training, and supporting customer-facing demonstrations that increase online ordering engagement.
• Serve as administrator for the Whitecup CRM, maintaining workflows, data integrity, reporting structures, and user access while ensuring consistent usage across the organization.
• Monitor ecommerce, CRM, and digital engagement analytics to identify trends, growth opportunities, and performance insights that guide strategic decision-making.
• Develop and implement AI driven and automated workflows that enhance communication, reporting visibility, campaign execution, and operational efficiency across departments.
• Support deployment and optimization of marketing technology platforms, including integrations between CRM, ecommerce, and marketing systems to improve data flow and customer experience.
• Develop digital content that elevates brand presence, highlights company culture, and supports customer-facing communication, maintaining consistency across all channels.
• Coordinate vendor promotions, product campaigns, events, and digital marketing calendars, ensuring timely execution and strong visibility across channels.
• Ensure consistent branding and support development of marketing materials, presentations, and internal communication assets used across the company.
• Collaborate cross-functionally with Marketing, Sales, IT, Purchasing, Operations, and vendor partners to support digital initiatives, technology adoption, and customer-facing improvements.

Requirements

• 5–10 years of sales experience preferred, ideally in electrical, plumbing, HVAC, construction, wholesale distribution, or building products.
• Experience managing key accounts, complex customers, contractors, builders, public entities, or institutional accounts preferred.
• Experience with government procurement, public-sector sales, cooperative purchasing, RFQs, RFPs, bids, or contract programs preferred.
• Experience with energy-efficiency programs, utility rebates, vendor rebate programs, or incentive-based selling preferred.
• Prior experience leading or coaching sales professionals preferred.
• Strong ability to develop new business, manage customer relationships, negotiate, and close sales.
• Ability to analyze sales data, track KPIs, manage pipeline activity, and adjust strategy based on performance.
• Strong written and verbal communication skills.
• Proficient in Microsoft Excel, PowerPoint, Word, CRM tools, and order management systems.
• HRIS and talent management experience

Benefits

• Highly competitive benefits package
• Medical
• Dental
• Vision
• 401k with employer match
• Life insurance
• Short- and Long-Term Disability
• Health Saving Account with employer match
• Critical Illness & Accident Insurance
• Employee assistance program